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HP touchscreen camera

Ilse Jurrien
PMA 2010 Report
Saturday 20th, February 2010
Posted by: Ilse Jurrien

PMA Show - The HP CW450t is a feature-rich 12 MP 4x optical zoom digital camera with a 2.7” touch screen LCD display. The new HP digital cameras takes AA batteries making it a convenient digital camera for the road. With a new user interface, the HP CW450t is a great compact digital camera that allows a more intuitive navigation of functions offered at an exceptional value. The new user interface features modern 3D icons and greater color contrast for improved visibility when navigating menu selections even in bright light. Additionally, when choosing scene modes, two images are shown as examples of how a picture would look like in comparison to using the auto mode.

HP touchscreen camera

HP touchscreen camera
The touchscreen LCD lets you easily access all the camera functions without having to push buttons. You can use your fingers to zoom in and out when viewing pictures, and swipe left or right to scroll through different menu items. By using the “touch shot” function, you can point at any subject on the screen, let the camera auto focus, and take a picture at the release of your finger.

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HP camera offers Smile detection and Blink detection
With smile detection, the HP CW450T touchscreen camera will search for a smile and automatically take the picture when it detects that the subject is smiling. This feature is especially helpful when trying to capture pictures of young children smiling in front of the camera. When using the blink detection feature, the HP CW450T alerts you if a subject is blinking when the picture is taken. The camera will then prompt you to either keep or delete the picture, allowing you the opportunity to retake pictures as you deem necessary.

HP touchscreen camera features over 25 scene modes
With over 25 scene modes, you can easily ensure the best shot is captured in different shooting situations. Pick the mode that best matches your activity or use the Intelligent scene mode to let the HP touchscreen camera detect the conditions and select the best mode for you. The night scene mode is perfect in non-luminous conditions. It produces properly exposed images, making the picture lighter and less grainy. Use the candle light mode to capture the warm color of party settings lit by candles. For posting pictures on online auction or shopping websites, use the auction mode. In auction mode images are captured and saved in smaller size files for easy uploading.

HP CW450T package contents
• HP CW450t Digital Camera
• Wrist strap
• 0.8 meter USB cable
• 2x AA Batteries
• Quick Start Guide
• Software install and Electronic User Manual - CD-ROM
• Warranty document

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).