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HP compact camera

Mark Peters
PMA 2010 Report
Saturday 20th, February 2010
Posted by: Mark Peters

PMA 2010 - The HP PW460t is a 12 MP, 4x optical zoom camera with a 3.0” LCD display. The new HP camera features a new intuitive user interface and touch screen technology for easy viewing of pictures and selection of functions. The HP PW460t compact camera offers a plentiful selection of features and capabilities you come to expect in many professional cameras, but delivered in a slim, low cost point-and-shoot camera. The new user interface features modern 3D icons and greater color contrast for improved visibility when navigating menu selections even in bright light. Additionally, when choosing scene modes, two images are shown as examples of how a picture would look like in comparison to using the auto mode.

HP compact camera

HP compact camera with touchscreen LCD
The touch screen LCD lets you easily access all the camera functions without having to push buttons. You can use your fingers to zoom in and out when viewing pictures, and swipe left or right to scroll through different menu items. By using the “touch shot” function, you can point at any subject on the screen, let the camera auto focus, and take a picture at the release of your finger.

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HP camera offers smile detection and blink detection
With smile detection, the HP PW460t camera will search for a smile and automatically take the picture when it detects that the subject is smiling. This feature is especially helpful when trying to capture pictures of young children smiling in front of the camera. When using the blink detection feature, the camera alerts you if a subject is blinking when the picture is taken. The HP compact camera will then prompt you to either keep or delete the picture, allowing you the opportunity to retake pictures as you deem necessary.

HP compact camera features over 25 scene modes
With over 25 scene modes, you can easily ensure the best shot is captured in different shooting situations. Pick the mode that best matches your activity or use the Intelligent scene mode to let the camera detect the conditions and select the best mode for you. The sports scene mode is great for taking pictures of subjects in motion. By keeping the shutter button pressed, the HP PW460t compact camera will continuously take fast pictures to ensure your favorite moment is perfectly captured. The soft skin mode is great for taking portraits in well-lit environment. When the camera detects a face, it will automatically make the skin texture smoother and enhance the skin tone of the person.

HP PW460t package contents
• HP PW460t digital camera
• Wrist strap
• 0.8 meter USB cable
• Li-ion Battery & Li-ion battery charger
• Quick Start Guide
• Software install and Electronic User Manual - CD-ROM
• Warranty document

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).