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HP camera

Dennis Hissink
PMA 2010 Report
Saturday 20th, February 2010
Posted by: Dennis Hissink

PMA 2010 - The HP PW550 is a feature-rich 12 MP 5x optical zoom camera that captures far away images in ultimate clarity. With its 28mm wide-angle lens, you can capture panoramic views in detail. The HP PW550 is an excellent choice for taking pictures that are wider or taller, e.g. group pictures, landscapes, and tall buildings. Featuring a 28mm wide-angle lens, the HP PW550 camera allows you to fit more scenery into a shot. The wide-angle lens is ideal for taking pictures of panoramic landscapes and tall subjects. Use the 5x Optical Zoom to magnify and capture sharp images when taking pictures from a distance. It brings subjects closer and enables you to see crisp details that would not otherwise be visible.

HP camera

HP camera features Smile detection & Blink detection
With smile detection, the HP PW550 camera will search for a smile and automatically take the picture when it detects that the subject is smiling. This feature is especially helpful when trying to capture pictures of young children smiling in front of the camera. When using the blink detection feature, the camera alerts you if a subject is blinking when the picture is taken. The new HP camera will then prompt you to either keep or delete the picture, allowing you the opportunity to retake pictures as you deem necessary.

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HP camera includes over 25 scene modes
With over 25 scene modes, you can easily ensure the best shot is captured in different shooting situations. Pick the mode that best matches your activity or use the Intelligent scene mode to let the camera detect the conditions and select the best mode for you. Use the portrait mode to make the background less distracting for perfect pictures focused on your loved ones. Select Snow mode on your next ski trip to transform overly bright washed out pictures into vibrantly colored photos of the slopes and snow capped mountains. Select Sunset mode to capture the beautiful scenes bathed in the dramatic warm colors of a sunrise or sun setting sky.

HP PW550 package contents
HP PW550 digital camera
Wrist strap
0.8 meter USB cable
Li-ion rechargeable battery
Battery charger
Quick Start Guide
Software install and Electronic User Manual - CD-ROM
Warranty document

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).