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Sony DSC-H55

Dennis Hissink
PMA 2010 Report
Saturday 20th, February 2010
Posted by: Dennis Hissink

PMA 2010 news - Sony announces it's new CyberShot camera, the DSC-H55. The Sony CyberShot DSC H55 offers superb optical performance in a compact, elegantly styled body thatís great for travel or everyday shooting. Assuring detailed, low-noise images, the 14.1 megapixel sensor is teamed with a high performance G Lens. Unique to Sony, this premium lens offers a powerful 10x optical zoom range to handle virtually any shooting situation - from wide angle landscapes and group shots to dramatic close-ups. The Sony H55 also offers enhanced Optical SteadyShot image stabilisation with Active Mode that now offers up to 10x more shake correction while youíre shooting HD video.

Sony DSC-H55

Sony DSC-H55 offers Sweep Panorama
Intelligent Sweep Panorama enhances an acclaimed CyberShot feature. Itís so easy to use: just press the shutter button once and sweep the camera across the scene. The Sony DSC-H55 automatically stitches together a burst of high resolution frames to create a single extra wide image. Perfect for landscapes or big family gatherings, this feature now offers improved processing for seamless panoramas, even when people are moving in the frame. Other features on the Sony CyberShot H55 include 720p HD movie recording, Face Detection/Smile Shutter and Intelligent Auto mode for fuss-free shooting in any situation.

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Sony DSC-H55

Sony H55 memory card support
Like all models in the 2010 CyberShot line-up, the Sony DSC-H55 gives you the freedom to select Memory Stick PRO Duo, Memory Stick PRO-HG, SD or SDHC memory cards to suit your personal preference.

Sony DSC-H55

Sony DSC-H55 digital camera
The Sony CyberShot H55 camera is also compatible with a wide range of official CyberShot accessories by Sony. The new Sony CyberShot DSC-H55 compact digital still camera is available from end March 2010.

Sony DSC-H55

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).