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Pentax W90

Dennis Hissink
PMA 2018 Report
Monday 22nd, February 2010
Posted by: Dennis Hissink

PMA 2010 - According to some internet retailers we can expect a new Pentax Optio W90 digital camera soon. The buzz is about a new waterproof digital camera, Pentaxí 11th generation waterproof camera; the Pentax Optio W90. The following information is based on the latest rumors but will probably pretty accurate. The Pentax W90 features a 12.1 Megapixel image sensor and a 5x optical 5X zoom lens covering focal lengths from 28 to 140 mm. Combining 12.1 megapixels with the Pentax-developed imaging engine and high-performance Pentax zoom lens, the Pentax Optio W90 should be able to deliver high quality pictures. The Pentax Optio W90 is shockproof to 4 feet.

Pentax W90

Pentax W90 waterproof camera
We expect that the Pentax Optio W90 camera specification will show that this new camera will be waterproof up to 20 feet. Additionally the Pentax W90 is dustproof for use in sandy and dry circumstances like the beach of desert. Via the large 16:9 aspect ratio, 2.7-inch LCD it is easy to view the captured images or take them even in strong light or underwater. The built-in HDMI port makes is possible to play back photo and video on HDTV.

Pentax Optio W90 camera features
Despite its compact dimensions, the Pentax Optio W90 features an optical 5X zoom lens covering focal lengths from 5mm to 25mm (equivalent in the 35mm format to approximately 28mm wide angle to 140mm telephoto). Thanks to this wide zoom range, the Pentax W90 can be used for a wide variety of subjects and scenes, from spectacular landscape, majestic architecture and group shots to tight snapshots from a distance. We also expect that the new Pentax Optio camera features the Intelligent Zoom function. Coupled with this function, the Pentax Optio W90 allows even tighter zooming in on the subject.

Pentax W90

Pentax W90 compact camera
The Pentax Optio W90 waterproof digital camera features the advanced Face Recognition, a great tool in casual shooting of people. This user-friendly function automatically detects multiple faces in the image field, then optimizes their focus and exposure settings. The Pentax W90 is also equipped with the Smile Capture mode, which automatically releases the shutter the moment the camera detects the subjectís smile, as well as the Blink Detection function, which warns the photographer when the subjectís eyes close at the time of shutter release. More information will follow after the official Pentax W90 release.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).