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Canon PowerShot SD3500IS

Mark Peters
PMA 2010 Report
Tuesday 9th, February 2010
Posted by: Mark Peters

PMA 2010 News - Canon announce the addition of a new PowerShot digital camera, the PowerShot SD3500 IS, offering today's photographer a compelling blend of cutting-edge photo capture technology and superior styling. The Canon PowerShot SD3500 IS camera offers increased shooting flexibility in a number of settings through advancements to the Smart Auto mode while offering greater photo personalization and enhanced creativity with new Scene Modes and Image effects. The addition of Fish-eye and Miniature Effect modes help photographers add a creative element or lend a humorous look and feel when capturing images of their favorite household pet or landscape scene.

Canon PowerShot SD3500IS

14.1 megapixel Canon PowerShot SD3500IS
The Canon PowerShot SD3500 IS Digital Elph represents a significant milestone in the evolution of the ELPH series through the combination of superior image capture functionality and Canon's touch screen technology. The camera's large 3.5-inch wide LCD touch screen enables intuitive operation as users can customize their photo settings by simply dragging icons to their preferred on-screen location, then utilizing "tap" operations to switch between images during playback. A 24mm ultra-wide angle lens with 5x Optical Zoom gets more in your shot, like that family vacation at the Grand Canyon or the Empire State Building while Optical Image Stabilization ensure blur free images at full telephoto. The 14.1-Megapixel resolution delivers stunning images and the HD quality video further adds to the overall allure of this new PowerShot Digital camera.

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Canon PowerShot SD3500IS

Canon PowerShot SD3500 IS camera features
From untimely blinks and awkward smirks to hard to shoot back-lit situations, the compact PowerShot SD3500 IS camera offers a variety of technologies to secure the best pictures under the most challenging conditions. In addition to the Face Detection self-timer, the new Smart Shutter scene mode now has Smile and Wink self-timers where the camera looks for a wink or smile which will act as the trigger and release the camera's shutter.

Canon PowerShot SD3500IS

Smart auto mode on the Canon SD3500 IS
The advances to Canon's Smart Auto mode increases the number of shooting scenarios where the Canon SD3500 IS can automatically adjust to different lighting or movement levels to obtain the best image possible. In addition, Canon's Smart FE (Flash Exposure) function improves image quality by automatically adding the optimum level of flash illumination, aperture, ISO and shutter speed while the Low Light Mode features a wide ISO range (up to 6400), allowing more light to be captured creating sharper more vivid images and further enhancing the overall quality.

Canon PowerShot SD3500IS digital compact camera
"The new Canon PowerShot SD3500IS is designed for consumers seeking a blend of eye-catching style and advanced image capture technology in a compact, easy-to-use form," said Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon USA. "Offering a unique blend of features and functionality including new Scene Modes, Smart FE and Smart Shutter, Canon once again brings image-taking and personal photography expression to new levels."

Canon PowerShot SD3500IS

Capture HD videos with the Canon SD3500IS
For users interested in expanding beyond still images, the Canon SD3500 IS has the ability to shoot 720p High Definition (HD) video offering extraordinary resolution and clarity when capturing moments such as a child's dance recital or the latest trip to the local zoo. Also, the built-in HDMI mini-connector allows play-back of video and photos on an HDTV. With the camera tethered to a computer and the included software, movies can be uploaded directly to YouTube via the Camera Window. To further enhance a users ability to capture images and video, the Canon PowerShot SD3500 IS Digital Elph will support the high-spec SDXC memory cards with a maximum storage capacity of two terabytes (TB) in SDA standard.

Canon PowerShot SD3500 IS price & availability
Available in three elegant color variations, black, silver and pink, the Canon SD3500 IS is also compatible with Eye-Fi memory cards for wireless transfer of video and photo files to PCs. The Canon PowerShot SD3500IS is scheduled to be available in late February for an estimated retail price of $329.99.

Canon PowerShot SD3500IS

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).