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Canon PowerShot SD1300IS

Ilse Jurrien
PMA 2018 Report
Tuesday 9th, February 2010
Posted by: Ilse Jurrien

PMA 2010 News - Canon announce the addition of a new PowerShot digital camera, the PowerShot SD1300 IS, offering today's photographer a compelling blend of cutting-edge photo capture technology and superior styling. The Canon PowerShot SD1300 IS camera offers increased shooting flexibility in a number of settings through advancements to the Smart Auto mode while offering greater photo personalization and enhanced creativity with new Scene Modes and Image effects. The addition of Fish-eye and Miniature Effect modes help photographers add a creative element or lend a humorous look and feel when capturing images of their favorite household pet or landscape scene.

Canon PowerShot SD1300IS

12.1 megapixel Canon PowerShot SD1300IS
The Canon PowerShot SD1300 IS Digital Elph delivers outstanding value for the consumer seeking a stylish, highly functional digital camera. The Canon SD1300 IS features a 28mm wide angle lens with 4x Optical Zoom lens and Optical Image Stabilization, 12.1-Megapixel resolution, and enlarged 2.7 -inch PureColor System LCD screen offering superior visibility.

Canon PowerShot SD1300IS

Smart auto mode on the Canon SD1300 IS
The advances to Canon's Smart Auto mode increases the number of shooting scenarios where the Canon SD1300 IS can automatically adjust to different lighting or movement levels to obtain the best image possible. In addition, Canon's Smart FE (Flash Exposure) function improves image quality by automatically adding the optimum level of flash illumination, aperture, ISO and shutter speed while the Low Light Mode features a wide ISO range (up to 6400), allowing more light to be captured creating sharper more vivid images and further enhancing the overall quality.

Canon PowerShot SD1300IS

Canon PowerShot SD1300IS digital compact camera
"The new Canon PowerShot SD1300IS is designed for consumers seeking a blend of eye-catching style and advanced image capture technology in a compact, easy-to-use form," said Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon USA. "Offering a unique blend of features and functionality including new Scene Modes, Smart FE and Smart Shutter, Canon once again brings image-taking and personal photography expression to new levels."

Canon PowerShot SD1300IS

Canon PowerShot SD1300IS supports SDXC memory cards
To further enhance a users ability to capture images and video, the Canon PowerShot SD1300 IS Digital Elph will support the high-spec SDXC memory cards with a maximum storage capacity of two terabytes (TB) in SDA standard.

Canon PowerShot SD1300 IS price & availability
Available in five color variations, silver, pink, green, blue and brown, the Canon SD1300 IS is scheduled to be available in late February for an estimated retail price of $199.99.

Canon PowerShot SD1300IS

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).