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Canon PowerShot SX210IS

Dennis Hissink
PMA 2018 Report
Tuesday 9th, February 2010
Posted by: Dennis Hissink

PMA 2010 News - Canon strengthens its Power Shot camera range with the launch of a compact super-zoom digital camera that raises the bar in high-zoom, wide-angle photography. Replacing the highly-acclaimed PowerShot SX200 IS, the new PowerShot SX210 IS is aimed at users seeking for powerful performance in a highly compact body, and features a broad range of advanced technologies and customisable controls suited to mastering any photographic challenge. Boasting a genuine Canon wide-angle 14x zoom lens, 14.1 Megapixel resolution and DIGIC 4 processing, the Canon PowerShot SX210 IS is a superbly versatile compact camera that offers flexibility for use on any occasion.

Canon PowerShot SX210IS

14.1 megapixel Canon PowerShot SX210IS camera
Available in black, purple and gold, the Canon PowerShot SX210 IS truly stands out from the crowd. Ideal for shooting everything in incredible detail, the stunning stills are also complemented by high-quality 720p HD video with a huge zoom and stereo sound - all in a sleek, pocket-friendly metal body. Its 14.1 Megapixel sensor and 28mm wide-angle lens make it great for capturing sweeping landscapes in high resolution, while its powerful 14x optical zoom provides a 392mm maximum equivalent focal length, allowing users to frame distant subjects with ease. Canonís advanced optical Image Stabilizer (IS) also accurately compensates for camera shake, delivering blur-free images at all focal lengths and in low light.

Canon SX210 IS equipped with 3" widescreen LCD
A new 7.6 cm (3.0Ē) widescreen PureColor II G LCD features a 230,000-dot resolution, displaying images with pin-sharp clarity. Using a tempered glass design, the PureColor II G LCD offers increased strength, and its thin construction provides higher contrast and improved visibility in shooting and playback. Wide viewing angles make it easy to share images with friends immediately after capture, while the 16:9 aspect ratio is ideal for capturing and viewing HD video.

Canon PowerShot SX210IS

Canon SX210 IS incorporates a DIGIC 4 processor
The Canon PowerShot SX210 IS utilises the latest DIGIC 4 processing, providing superb image quality and fast operation. Employing a number of powerful, intelligent technologies, DIGIC 4 empowers users to capture their best memories exactly as they experienced them. Smart Auto with Scene Detection Technology makes it easy for users to get outstanding pictures in all conditions, intelligently detecting the scene and selecting the optimum settings from 22 variables. i-Contrast maximises brightness gradation every time a shot is taken, revealing detail in dark areas of pictures while preventing blow out in highlights - a tool that can also be used to correct photos in playback mode. New Smart Flash Exposure also controls flash levels according to shooting conditions, providing the right amount of flash for all situations, from brightly backlit scenes to macro shots.

Canon PowerShot SX210IS digital camera technologies
Motion Detection Technology combats image blur by monitoring camera shake, brightness and subject movement, before setting the optimal shutter speed and ISO level. Servo AF mode now includes Servo AE, tracking moving subjects and continuously correcting focus and exposure to ensure that pictures are correctly captured when the shutter button is pressed. Canonís advanced Face Detection Technology identifies up to 35 faces in each frame, ensuring that portraits and group shots are always in focus and well exposed. Smart Shutter mode also uses Face Detection Technology to remotely control the shutter, allowing users to take a picture with a simple smile or a wink. FaceSelf-Timer makes it easy for the photographer to join group photos, analysing the scene and waiting until an additional face has entered the frame before taking the shot.

Canon PowerShot SX210IS

Canon PowerShot SX210 IS camera offers creative control
The Canon SX210 IS offers full manual control over camera settings, allowing users to get more creative with their pictures. Aperture, shutter speed, ISO and focusing can all be controlled manually, enabling users to experiment with their images and develop their photographic skills. New and creative shooting modes also make photography fun for beginners. A new Fish-eye Effect mimics the distortion of a fish-eye lens, while a Miniature Effect can make subjects look like miniature-scale models. For users that just want to point and shoot, Easy Mode is a truly automatic feature - disabling access to advanced settings and removing screen icons so users can concentrate solely on the subject they want to shoot.

Record HD movies with the Canon PowerShot SX210 IS
Users can capture quality HD video on demand, thanks to a dedicated movie record button that allows them to immediately start shooting movies, even if the camera is not set to Movie mode. For the first time in any Canon compact camera, Smart Auto technology has been extended to movies, intelligently detecting shooting conditions and selecting optimum settings from 18 variables. 720p HD footage is recorded at 30 frames per second, with stereo sound included to provide high quality audio, while the quiet 14x zoom lens offers the capacity to zoom close up to subjects that would normally be out of the reach.

Canon PowerShot SX210IS

Dynamic image stabilizer in HD video mode
For smooth movie capture, the Canon PowerShot SX210 IS also features a new Dynamic Image Stabilizer. A technology inherited from Canon video cameras, Dynamic IS further reduces the shake caused by a userís movement, such as walking. When movies have been captured, the integrated HDMI mini connection offers a lossless way to share video - and images - on HDMI-compatible devices including HDTV screens.

Canon SX210IS camera supports SDXC memory
The Canon PowerShot SX210 IS is compatible with SDHC and SDXC memory cards offering up to 2TB (SDXC only) of storage capacity, providing users with enough space to shoot thousands of high quality images or hours of video without needing to change cards. Smart Shuffle function offers a new and enjoyable way to browse photos stored on memory cards, presenting suggestions of pictures similar to the one that is being viewed.

Upload and share videos online via YouTube
The CameraWindow software supplied with PowerShot SX210 IS features an integrated YouTube upload function, providing the capacity to log-in and upload video directly from the camera to the Internet via a computer.

Canon SX210 IS includes a free membership of iMAGE Gateway
Owners of the new PowerShot SX210 IS are entitled to free membership of Canon iMAGE Gateway, an online facility for sharing photos and video. Users can take advantage of up to 2GB of personal storage capacity, creating enough room for hundreds of high-quality images. Mobile browsing is also supported, making it easy for friends and family to view photos on the move.

Canon PowerShot SX210IS

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).