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Olympus SP-800 UZ

Ilse Jurrien
PMA 2010 Report
Friday 5th, February 2010
Posted by: Ilse Jurrien

PMA 2010 - Olympus proudly presents the latest from their ultra-zoom camera series. Equipped with a staggering 30x wide optical zoom covering a 28-840mm focal length, the 14 Megapixel Olympus SP-800UZ makes other contenders pale in comparison. Whether snapping photos or trying out the new HD movie shooting option, a colossal internal memory of 2GB gives you the freedom to capture more. The 3" LCD displays in 16:9 format, which makes sharing the fruits of your labour with friends even more enjoyable. The Olympus SP-800UZ also has built-in Dual Image Stabilisation, rendering clean, sharp images.

Olympus SP-800 UZ

Olympus SP-800 UZ camera features
The new features of the most powerful ultra-zoom compact, the Olympus SP-800UZ, offer ultimate versatility for innovative photography, but without the inconvenience of heavy duty equipment:
• 30x wide optical zoom
• 14 Megapixels
• 3" wide LCD in 16:9 format
• HD movie and HDMI technology
• 2GB internal memory and SD slot
• Photo Surfing
• [ib] software
• USB charging

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Olympus SP-800 UZ

14 megapixel Olympus SP-800UZ digital camera
Experience the action as though you were ringside with the groundbreaking 30x wide optical zoom (28-840mm). Outclassing all pretenders to the point-and-shoot zoom title, the Olympus SP800UZ makes sure you always have a front row seat. The built-in Dual Image Stabilisation of the 14 Megapixel camera guarantees defined image clarity, and high-speed shooting at up to 10fps means you’ll document the action blow by blow. But why not record the whole event using the new HD movie option? A heavyweight internal memory of 2GB means you can store plenty of videos and images, and an SD card slot enables further storage capacity. Check your shots on the new 3" LCD in wide 16:9 format.

Olympus SP-800 UZ

Share pictures easily with the Olympus SP-800 UZ camera
The Olympus SP-800UZ truly bridges the gap between taking and sharing photos. When it’s time to admire your handiwork or show off to friends, explore your archive using the new Photo Surfing tool. Thanks to [ib] software, people in your photos (using face recognition technology), places (using GPS technology), and events can be tagged automatically. You can even surf from one picture to the next in high definition quality on HDMI compatible HDTVs. The sheer variety of the Olympus SP800 UZ features lets you take your very best shots, for example AF Tracking follows your subject even when in motion, and i-Auto identifies your shooting environment, automatically adjusting your camera settings. Available from March 2010, the Olympus SP-800 UZ offers all you need for ambitious shoot and share photography.

Olympus SP-800 UZ

Olympus SP-800UZ price & availability
If you need help or simply want to investigate your creative options, just consult the In-Camera Manual - with the new scroll dial, you can adjust your camera’s functions more intuitively. A handy USB port facilitates battery recharging. The new [ib] software allows you to effortlessly tag your photos while browsing your albums gets simpler with Photo Surfing. Making it easy to shoot and easy to share the Olympus SP-800 UZ is available in Titanium Silver from March 2010 for a retail price of £369.99.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).