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Olympus Mju Tough 8010

Mark Peters
PMA 2018 Report
Friday 5th, February 2010
Posted by: Mark Peters

When the going gets Tough, the Tough get going, so the saying goes. And that’s certainly true of the Olympus Mju Tough-8010. Whether you soak it, drop it, or freeze it, this 14 Megapixel action camera just keeps on performing, taking outstanding pictures and HD movies. Up to 5x wide zoom brings you right to where the action is, and the built-in Dual Image Stabilisation helps during fast-paced chaotic shoots. The Olympus Mju Tough 8010 cookies can store even more with up to 2GB internal memory, and you can intuitively surf through your albums using the new [ib] software. Essential companions on any adventure, the Olympus Mju Tough-8010 is available to buy from March 2010 for a retail price of £399.99.

Olympus Mju Tough 8010

Olympus Mju Tough 8010 waterproof camera
Waterproof to up to 10m, shockproof to falls of up to 2m and freezeproof down to as low as -10°C, the Olympus Mju Tough 8010 has a range of new functions to help you capture the excitement:
• 5x wide zoom lens
• 14 Megapixels
• HD movie recording and HDMI interface
• 2GB internal memory and SD card slot
• Photo Surfing
• [ib] software
• Improved Tap Control
• USB charging

Olympus Mju Tough 8010

Olympus Tough 8010 image browsing software
With the new features, it’s never been so easy to keep track of the latest tricks on the half-pipe or a climb to the mountain top. A versatile 5x wide optical zoom (28-140mm) ensures great group photos or close-ups of distant subjects. In addition, every move can be recorded with the HD movie function or integrated into a slideshow and then viewed comfortably on a TV set connected via HDMI. And by using Photo Surfing to select and look at pictures of anything from an afternoon on the sailboat to a child’s birthday, there’s no longer any need to tediously click through the whole library. This is possible thanks to Olympus’ [ib] technology. The new image browsing software allows pictures to be tagged by face with Face Recognition technology, by place (with GPS) or by event. The tagged images can then be surfed through on the camera’s LCD, on a computer or a television.

Olympus Mju Tough 8010

Olympus Mju Tough-8010 camera features
The 14 Megapixel Olympus Mju 8010 offers plenty of space for all those special moments: aside from an impressive 2GB of internal memory, an SD card slot is sure to be useful. The In-Camera Manual on the other hand, makes navigating the camera and finding out how to operate certain functions a breeze. Tap Control has also been improved and now allows scrolling by tilting the camera body in addition to control through taps on the casing, perfect for gloved hands. Underwater fans will appreciate knowing where they are going with LED illumination. They can also get a feel for where they are with Mju Tough-8010’s manometer. Of course, a variety of trusted Olympus features from Magic Filters and Beauty Mode to i-Auto, AF Tracking and Dual Image Stabilisation are also on board to make sure you don’t miss that perfect shot.

Olympus Mju Tough 8010

Olympus Mju 8010 robust camera body
Incredibly resistant through anodised aluminium plating and double sealing, the Olympus µ Tough 8010 camera was made for adventure inside and out. Their displays’ HC III “triple coating” protects it against reflection even under direct bright sunlight, scratches, and moisture for comfortable shooting while a stronger metal lens barrier ensures lenses are out of harms way. A double lock mechanism on the cover for the battery, memory slot and ports offers extra security. The shockproof, waterproof and freezeproof Mju Tough 8010 will be available in a variety of colours from March 2010. The Olympus Mju Tough 8010 will be available in the colors Platinum Silver and Midnight Black.

Olympus Mju Tough 8010

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).