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Fujifilm FinePix AX280

Dennis Hissink
PMA 2010 Report
Friday 5th, February 2010
Posted by: Dennis Hissink

PMA 2010 News - Fujifilm is pleased to announce the introduction of a new A series compact digital camera featuring High Definition capture. The Fujifilm FinePix AX280 offers point and shoot simplicity and is perfect for people who are investing in their first digital camera. Despite its entry-level price, there is no compromise when in comes to image quality. The Fujifilm AX280 features a precision Fujinon lens, to ensure that top optical quality is realised from the powerful sensor and advanced image processing engine. The 14 megapixel Fujifilm FinePix AX280 compact camera features a versatile Fujinon 5x, 28mm wide-angle zoom lens.

Fujifilm FinePix AX280

Shoot HD video and photos with the Fujifilm FinePix AX280
The high resolution sensor and top quality Fujinon optics, combined with the high sensitivity settings (to ISO 3200), guarantees sharp, clear images in all conditions. There's also Digital Image Stabilisation to reduce image blur caused by hand shake or subject movement. The Fujifilm FinePix AX280 captures stunning, detailed, HD video and FULL HD Photo at 16:9. Play them back on any HD ready television (or home PC) and prepare to be amazed as your photos come to life in their full glory.

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Fujifilm FinePix AX280 equipped with scene recognition
Scene Recognition Auto (SR AUTO) ensures that you get a good picture every time. It intelligently detects the scene type and shooting conditions, and optimises the camera's focus, exposure and white balance to achieve perfect results. So whether you're photographing flowers or shooting a landscape, you will get flawless photos at the press of a button. Or if you prefer you can choose one of 13 programmed scene modes for extra control.

Fujifilm FinePix AX280

Fujifilm AX280 equipped with a Picture Search feature
If you have ever struggled to find the photo you are looking for on your camera, then this new function will be long awaited. Fujifilm is introducing a Picture Search feature on the FinePix AX280 which allows you to find all images taken in a particular scene mode (e.g. Portraits, Landscapes, or Macro shots) thereby ensuring it is much faster to navigate through the photos on your camera. For added creative versatility, Panoramic shooting mode allows you to stitch three photos together to create a stunning panoramic image, perfect for wide landscapes, tall buildings or large groups of people.

Fujifilm FinePix AX280

Face Detection function on the Fujifilm FinePix AX280 camera
Ideal for photographing portraits or group shots of people, the Fujifilm FinePix AX280 features Fujifilm's Face Detection technology to ensure the settings are optimised for the people in the picture. Candid shots in low-light are made simple with the Natural Light mode, which automatically increases the ISO to enable the flash to be forced off for discreet, non-intrusive shots. And, for those occasions when stills don't do a moment justice, HD Movie Mode with sound lets you record those precious memories and relive them time and time again in glorious HD resolution.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).