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Fujifilm FinePix AV180

Ilse Jurrien
PMA 2018 Report
Friday 5th, February 2010
Posted by: Ilse Jurrien

PMA 2010 news - Fujifilm is pleased to announce the introduction of the FinePix AV180 featuring High Definition image and video capture for the first time on an entry-level camera. The new Fujifilm FinePix AV180 compact camera is easy-to-use, allows users to take great photos with minimal effort, and is ideal for people who are investing in their first digital camera. Despite its entry-level price, there is no compromise in image quality or design robustness. The Fujifilm AV180 features a Fujinon lens, to ensure that top optical image quality is realized from the powerful sensor and advanced image processing engine.

Fujifilm FinePix AV180

Capture HD photos and videos with the Fujifilm FinePix AV180
Fujfilm has introduced HD across its entire lineup and all new A series cameras will capture stunning, detailed, HD video at 720p and HD Photo at 16:9. Play them back on any HD ready television (or home PC) and prepare to be amazed as your photos come to life in their full glory. The Fujifilm AV100 offers industry leading 14 megapixel resolution, both will feature a 3x Fujinon optical zoom lens and 3.0-inch LCD screen size. Consumers will be able to choose a camera that perfectly suits their needs and budget, while still ensuring they capture beautifully balanced photos with the aid of advanced technologies such as Intelligent Scene Recognition, Panorama Mode and Face Detection with Auto Red Eye Removal.

Fujifilm FinePix AV180 features Scene Recognition
Intelligent Scene Recognition Auto (SR AUTO) ensures that you get a good picture every time. It intelligently detects the scene type and shooting conditions, and optimizes the camera’s focus, exposure and white balance to achieve perfect results. So whether you’re photographing flowers or shooting a holiday landscape, you will get flawless photos at the press of a button. If you want to discover your camera’s full capabilities try out the different Scene Modes available. They are designed to suit particular shooting conditions. For example, the Museum mode where the flash is forced off and the camera noise is silenced so the camera operates very discreetly. The Fujifilm FinePix AV180 may be an entry level digital camera but the technology it provides is really quite advanced.

Fujifilm FinePix AV180

Panorama Shooting mode on the Fujifilm AV180
For added creative versatility and unheard of at this price point, Panorama Shooting mode allows you to stitch three photos together to create a stunning panoramic image, perfect for wide landscapes, tall buildings or large groups of people. Ideal for photographing portraits or group shots of people, the Fujifilm AV180 features Fujifilm’s Face Detection technology with Auto Red Eye Removal to ensure the settings are optimized for the people in the picture and annoying “red eyes” are removed. Candid shots in low-light are made simple with the Natural Light mode, which automatically increases the ISO to enable the flash to be forced off for discreet, non-intrusive shots.

Fujifilm FinePix AV180

Fujifilm FinePix AV180 camera equipped with Picture Search
The high resolution sensor and top quality Fujinon optics, combined with high sensitivity settings (to ISO 3200 at 3MP) guarantee sharp, clear images in all conditions, perfect for enlarging on screen or in print without compromising image quality. If you have ever struggled to find the photo you are looking for on your camera, then this new function is for you. The Fujifilm FinePix AV180 is equipped with a Picture Search feature which allows you to find all images taken in a particular scene mode (for example, Portraits, Landscapes, or Macro shots) thereby ensuring it is much faster to navigate through the photos on your camera.

Fujifilm FinePix AV180 price & availability
The Fujifilm AV180 is expected to be available to Canadian consumers in April 2010 at suggested retail prices of $119.99. The new Fuji camera will come in Black and Silver and will feature a 2 Year Canadian Manufacturer’s Warranty.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).