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Fujifilm FinePix JZ310

Ilse Jurrien
PMA 2010 Report
Tuesday 9th, February 2010
Posted by: Ilse Jurrien

PMA 2010 - With a 28mm wide-angle 10x optical zoom lens, advanced CCD-shift Image Stabilization system, HD image and movie capture, a 2.7” LCD screen and 12 Megapixel resolution, the Fujifilm FinePix JZ310 offers a ‘best in class’ feature set at a very affordable price. The superzoom Fujifilm FinePix JZ310 is a technologically advanced compact digital camera in a thin metal body with razor-sharp Fujinon optics. The Fujifilm JZ310 is slim enough to fit into your pocket or purse, yet comes with a large 10x optical zoom lens providing you with the ability to zoom right in on the action every time. When you pair this with Fujifilm’s advanced CCD-Shift Image Stabilization, you get guaranteed focused, blur-free images even at the full zoom range.

Fujifilm FinePix JZ310

Fujifilm FinePix JZ310 records HD photo and video
In addition, the versatile 28mm wide-angle lens is perfect for wide landscapes or large group shots as it ensures you capture everything in stunning detail. Fujifilm has introduced HD across its entire line-up and with 720p HD image and video capture the new Fujifilm FinePix JZ310 will produce stunning, detailed images that can be enjoyed in glorious High Definition on any HD ready television or PC. Fujifilm’s Intelligent Scene Recognition (SR Auto) technology makes it very easy to take great pictures. The camera is able to intelligently detect what your subject matter is (choosing from Portrait, Backlit Portrait, Night Portrait, Landscape, Macro and Night scene), and optimizes the camera settings dependent on the shooting conditions, guaranteeing you the best shot you can achieve.

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Fujifilm FinePix JZ310

Shoot perfect portraits with the Fujifilm JZ310 camera
The Fujifilm FinePix JZ310 camera features Face Detection Technology with Automatic Red-Eye Removal. And now, taking Face Detection one step further, Fujifilm’s Smile Detection technology is able to detect and take pictures once your subjects are smiling. Blink Detection is a selectable Scene Position that will warn you once you have taken a shot if the faces detected are blinking. Previously featured on the FinePix S-series models, the Fujifilm JZ310 features Tracking Auto Focus, a useful feature that tracks a moving subject automatically while the shutter is half-pressed. When you are ready to take the photo simply press the shutter button fully and your subject is in the centre of the frame in perfect focus. This is particularly useful when trying to capture an action shot where your subject is moving constantly.

Fujifilm FinePix JZ310

Fujifilm FinePix JZ310 camera equipped with Auto Picture Rotation
It’s so annoying when you have to continually adjust your camera to view portrait and landscape shots. The new Fujifilm FinePix JZ310 fixes this problem by ensuring your photos are always rotated the correct way in playback. Enjoy your pictures on the large 2.7-inch LCD, whichever way you are holding the camera, the image will rotate on the screen for you. Fujifilm has included a new file management Picture Search tool into the Fujifilm JZ310 which allows you to find specific photos quickly and easily. It allows you to search by Scene mode to view all photos with people, or all photos of landscapes etc. No more time will be wasted sorting through all your pictures to find the one that you want.

Fujifilm FinePix JZ310

Fujifilm FinePix JZ310 price & availability
The Fujifilm FinePix JZ310 is expected to be available to Canadian consumers in April 2010 at a suggested retail price of $229.99. The new Fujifilm JZ310 camera will come with a 2 Year Canadian Manufacturer’s Warranty and will be available in Black.

Fujifilm FinePix JZ310

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).