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Fujifilm FinePix JZ500

Dennis Hissink
PMA 2010 Report
Friday 5th, February 2010
Posted by: Dennis Hissink

Fujifilm announces the introduction of its ultra-compact J-Series family of digital cameras. The new Fujifilm FinePix JZ500 offers consumers the most complete choice and provides them with the perfect fit for their individual budget and feature set needs. The Fujifilm FinePix JZ500 has a 14-Megapixel CCD, a 2.7” High-Resolution LCD and a Fujinon 10x Wide-Angle optical zoom Lens (28mm-280mm equivalent). The shell of the Fujifilm FinePix JZ500 has been upgraded to a high-quality metal and its soft, curved edges give it a sculpted, sophisticated look. The Fujifilm FinePix JZ500 comes in at 22.0mm and will be available in black.

Fujifilm FinePix JZ500

Capture HD videos with the Fujifilm FinePix JZ500
Encased in a high-grade brushed metal body, the Fujifilm JZ500 is not only well protected from bumps and scrapes, but give a simple, yet elegant design. The Fujifilm FinePix JZ500 also has a new mode dial for additional convenience and functionality. The new Fujifilm FinePix JZ500 offers stunning HD videos in 720p with sound and high quality stills at 1920 x 1080. Many consumers are happy to enjoy HD movies on their PC, but with the new HD Player (optional extra), which comes equipped with a remote control, families can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.

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Fujifilm FinePix JZ500

Fujifilm FinePix JZ500 affordable digital camera
“With an overwhelming consumer response to the first generation of J-Series cameras, we wanted to give our customers an even greater range of options when it comes to price point and feature set,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, Fujifilm North America Corporation. “With the Fujifilm FinePix JZ500, there is now an ultra-compact digital camera model at a very affordable price.”

Tracking Auto Focus on the Fujifilm JZ500 camera
Previously featured on Fujifilm’s D-SLR styled FinePix S1500, the new FinePix JZ500 camera features Tracking Auto Focus which is perfect for when you need to take a picture of a moving subject and can’t keep your subject in the frame. Just switch Tracking Auto Focus on and it will track your subject and ensure that you achieve a crisp picture with you subject in the center of the frame in perfect focus.

Fujifilm FinePix JZ500

Advanced face detection on the Fujifilm FinePix JZ500 camera
For the first time on a Fujifilm digital camera you can identify the people in a picture by name! Fujifilm’s Face Recognition Technology gives you the ability to pre-program 8 people into the camera. To do this, you start by taking a picture of the person you want to program into the camera and then tell the camera who that person is (e.g. Mom). You also have the option of inputting the category she belongs to (e.g. friends/family) and the date of her birthday. The next time you go to take a photo of her, the camera will cleverly recognize “Mom” and optimize the settings to ensure that exposure and focus are best suited to her rather than the other people in the picture. This fun technology can recognize up to 5 pre-programmed people on screen at the same time. In addition, the Fujifilm FinePix JZ500’s new Picture Search Tool is able to use the Face Recognition data (name, birthday and category) to help you find and playback your photographs quickly and easily. If you want to scroll through all pictures featuring “Mom” for example, the camera will be able to select them for you for easy viewing.

Pet detection on the Fujifilm FinePix JZ500 digital camera
For those who enjoy the company of four-legged friends, the Fujifilm FinePix JZ500 comes equipped with Fujifilm’s brand new Pet Detection technology, allowing users the ability to detect up to 10 faces of dogs or cats and automatically optimize the focus. The Fujifilm JZ500 is programmed to recognize 57% of the Fédération Cyno Logique Internationale (FCI) registered dogs, 80% of the Top 20 Dogs in the American Kennel Club (AKC) Ranking and 60% of The Cat Fancier’s Association (CFA) breeds2. Pet Detection works by matching various dog or cat data of facial parts with patterns to detect the dog or cat being photographed.

Fujifilm FinePix JZ500

Fujifilm FinePix JZ500 camera features
The Fujifilm FinePix JZ500 also offers these additional features:
• Scene Recognition Auto (SR AUTO) (all models): This mode intelligently detects the scene type you are shooting and optimizes the camera’s focus, exposure and white balance, so whether you’re photographing flowers or a holiday landscape, you will get flawless photos at the press of a button.
• Dual Image Stabilization: Long-zoom cameras need stabilization more than any other compact, with handshake and subject movement a particular problem in low light at telephoto range. The Fujifilm FinePix JZ500 reduces blur to a minimum by deploying Picture Stabilization to automatically increase shutter speeds to freeze action, and mechanical CCD sensor shift stabilization to counteract the problems of handshake. By cleverly combining these two, blur is reduced to an absolute minimum.
• Face Detection and Automatic Red-eye Removal (all models): To provide perfectly exposed and focused portrait shots, each J-Series model is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
• The Fujifilm JZ500 will be available in March 2010 at a retail price of $249.95.

Fujifilm FinePix JZ500

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).