PMA 2010 Report
Ricoh announced the release of the Ricoh CX3, a new digital camera featuring a high magnification 10.7x (28-300 mm) wide-angle zoom lens, a back-illuminated CMOS sensor, and an enhanced noise reduction function. With a back-illuminated CMOS sensor and a noise reduction function incorporating the algorithm used on the GR DIGITAL 3, the new Ricoh CX3 digital camera has dramatically improved image quality performance when shooting low-light scenes. When the Ricoh CX3 digital camera is pointed at the subject, the new "scene auto mode" will switch to the optimum scene mode. Since the Ricoh camera automatically changes to the optimum shooting settings, you can enjoy easy shooting of beautiful photographs.
Ricoh CX3 HD video function
Shooting has never been more enjoyable. With many other function enhancements, such as the addition of a 1280x720 pixel HD movie function, the addition of high & low luminance priority settings for "dynamic range double shot mode" dynamic range expansion effects, and the addition of the "pets" scene mode. The Ricoh CX3 compact digital camera takes another step forward in realizing the Ricoh design concept "A tool you will want to use every day."
Ricoh CX3 image quality in low-light scenes
The back-illuminated 10 megapixel CMOS sensor significantly increases shooting performance in low-light scenes. The Ricoh CX3 camera uses the noise reduction algorithm introduced on the GR DIGITAL III. Performing noise reduction processing on the signal immediately after it is output by the CMOS sensor makes it possible to reduce noise while maintaining resolution, tone characteristics, and saturation. The noise reduction level can be specified as Off, Auto, Weak, Strong, or MAX. By specifying MAX, it is possible to do sophisticated variance-estimation type noise reduction processing in which the sensor image data's noise variance is analyzed and the optimum processing is done for each region.
Ricoh CX3 camera lens
The 28-300 mm 10.7x optical zoom is mounted on a camera body that is both easy to operate and easy to carry. Ricoh's original retracting lens system made it possible to fit the high magnification 10.7x optical wide-angle zoom lens in a compact 29.4 mm body. With 28 mm wide-angle to 300 mm telephoto coverage, this high magnification zoom lens can handle a wide range of shooting situations, including powerful telephoto shots as well as wide-angle shooting of both expansive landscapes and interior scenes with limited distance between the digital camera and subject.
Ricoh CX3 auto scene mode
By just pointing the camera at the subject, "scene auto mode" will switch to the optimum shooting settings. With "scene auto mode," the Ricoh CX3 camera identifies the type of scene being photographed (portrait, sports, night portrait, landscape, nightscape, macro mode, etc.) and automatically switches to the optimum shooting settings. Enjoy quick and easy photography of people, landscapes, nightscapes, close-ups, and much else.
Ricoh camera image processing
Dynamic range double shot mode makes it possible to record images with an almost naked-eye impression, and new detailed settings have been added to control the dynamic range expansion effect. It is now possible to choose the tone range to be given priority using the following options: highlights, shadows, and off. Residing on a customized circuit of the image processing engine Smooth Imaging Engine IV, the pixel output interpolation algorithm reduces whiteout in high-contrast situations, thereby recreating beauty as seen. Multi-pattern auto white balance makes it possible to recreate natural as-seen colors even in people-photography scenes that were difficult to shoot with past auto white balance functions, such as scenes with both shadow and sunlight and scenes mixing flash and natural light or fluorescent light.
Creative photography with your Ricoh CX3 camera
The new "pets mode" turns off the flash, AF auxiliary light, and operation sounds to avoid startling the pet. You can easily capture the antics of your cute pet. This mode on the Ricoh CX3 camera also gives priority in focusing for a cat's face when one is detected. The 13 scene modes includes two popular modes introduced on the Ricoh CX2 - "miniaturize mode" makes it possible to shoot actual scenes but record images that recreate the impression given when photographing miniatures; "high-contrast B&W mode" makes it possible to record images with a grainy feel such as that created by using ultra-high-sensitivity film in a film camera or by push processing film at the development stage.
Ricoh CX3 HD LCD monitor
The large, high-resolution LCD monitor on the Ricoh CX3 has a wide viewing angle and high contrast. The screen has a fluorine coat to prevent soiling, a hard coat to prevent scratches, and an anti-reflection coat to give excellent visibility even outdoors in bright sunshine. With sRGB comparison of 100% for color reproduction range, the monitor vividly reproduces photo colors.