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Panasonic DMC-ZR3

Mark Peters
PMA 2018 Report
Sunday 31st, January 2010
Posted by: Mark Peters

Panasonic announces the Lumix DMC-ZR3, a new fully featured digital camera complete with AVCHD Lite High Defintion (HD) video recording capabilities, a 25mm ultra-wide-angle Leica lens and a powerful 8x optical zoom - giving consumers a wide-range of shooting options, yet in a slim body that is small enough to fit in a pocket or small purse. New to the ZR-Series this year, Panasonic also introduces Intelligent Zoom, which extends the Lumix ZR3’s zoom to an impressive 10x. The Panasonic DMC-ZR3’s incredible 8x optical zoom is not found on many conventional point-and-shoot cameras, especially ones that are approximately 1-inch thick. With a powerful zoom, users will be thrilled with the close-up shots they are able to take.

Panasonic Lumix DMC-ZR3

Panasonic Lumix DMC-ZR3 features a intelligent zoom function
And for an added boost, zoom power can be increased to 10x with Panasonic’s new Intelligent Zoom function, which takes advantage of the newly-added Intelligent Resolution technology. Intelligent Resolution, a component of Intelligent Auto mode, helps to maintain optimal picture quality by capturing higher quality signal processing and through the detection of three areas - outlines, detailed texture areas and soft gradation - examining them pixel by pixel to enhance any degradation created during the digital zoom process or in high-sensitivity shooting. As a result of Intelligent Resolution, images are naturally clear and crisp in both photo and video recording.

Panasonic Lumix DMC-ZR3

Take HD photos and videos with the Panasonic Lumix ZR3
"The 2010 Panasonic Lumix line-up of digital cameras pack advanced functions into smaller, more compact bodies without compromising the ability to take high quality photos and video,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronic Company. “With a remarkable 8x optical zoom power, sleek design, HD video capabilities, the Panasonic Lumix DMC-ZR3 is a compact and versatile camera that is also extremely easy and intuitive to use."

Panasonic DMC-ZR3 records movies in AVCHD Lite HD
The Panasonic Lumix ZR3 takes video recording to the next level with its AVCHD Lite HD video format. Featuring double the recording time in HD quality compared to the conventional Motion JPEG format, and offering Dolby Digital Stereo Creator to record high-quality audio, the Panasonic DMC-ZR3 is perfect for capturing those spur-of-the-moment video opportunities in high-quality. With the newly-added Video Divide function, users can cut their video into two sections on the spot - within the menus of the camera - to shorten or delete the unwanted half. Continuing with the trademark iA mode, Panasonic has incorporated this intuitive and innovative feature into the Panasonic Lumix DMC-ZR3. Working to enhance the potential of all photos and videos, iA mode automatically selects the best Scene mode, and also helps to correct handshake and any focus or brightness issues.

Panasonic Lumix DMC-ZR3

Panasonic Lumix DMC-ZR3 equipped with a 2.7" LCD monitor
The Panasonic Lumix ZR3 features a super-fast AF (Auto Focus) speed of 0.26 second (wide-end) / 0.31 second (tele-end). This combined with a high-speed start-up of just 1.1 second, gives the Lumix ZR3 an ultra-fast response that helps to catch even the most fleeting photo opportunities. Additionally, the 2.7-inch large Intelligent LCD screen offers a dynamic, clear view and automatically adjusts its own brightness level. Also, the Panasonic DMC-ZR3 accepts the SD/SDHC Memory Card, but is also compatible with the next-generation SDXC Memory Cards, which feature a high-potential in both capacity and data-transfer speed.

Panasonic Lumix DMC-ZR3

iA mode incorporates into the Panasonic Lumix ZR3 camera
• Face Recognition - Allows users to register various faces, helping to improve detection accuracy of friends and family.
• Happy Mode - New color mode that optimizes color, saturation and brightness, to make both photos and videos more vivid and true to the color originally experienced.
• Other iA Technologies - Intelligent Resolution and Intelligent Zoom, AF Tracking, Intelligent ISO Control and Intelligent Exposure.

Panasonic Lumix DMC-ZR3 price & availability
Pricing and availability for the Panasonic Lumix ZR3 will be announced 30 days prior to shipping date. The Panasonic Lumix ZR3 will be available in silver, black, red and blue.

Panasonic Lumix DMC-ZR3

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).