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Panasonic DMC-TZ10

Dennis Hissink
PMA 2018 Report
Sunday 31st, January 2010
Posted by: Dennis Hissink

Panasonic introduces the Lumix DMC-TZ10 as the newest member of its TZ series that has won worldwide popularity. With the AVCHD Lite HD movie recording capability, 25mm ultra-wide-angle and powerful 12x optical zoom lens is packed into the compact body to cover virtually any shooting situations. This 12.1-megapixel powerhouse performer Panasonic TZ10 further advanced to comprehend attractive features including Intelligent Resolution technology as well as the built-in GPS unit and manual exposure. An abundant of functions for both photo and movie recording are organized in the well-considered operational command including an independent movie recording button achieving smooth, easy operation in both recording modes.

Panasonic DMC-TZ10

Panasonic DMC-TZ10 camera features
The new image processing technology “Intelligent Resolution” is incorporated in the Venus Engine HD II for Panasonic TZ10. By detecting the signals whether they are at edges of the subjects, they compose detailed texture or just a soft gradation first and give appropriate enhancement to the edges and textured areas respectively. Unlike the uniform enhancement of sharpness, it is possible to perform the optimum signal processing to give a whole image outstandingly natural clearness with fine details. Panasonic's iA mode - a hallmark of Lumix cameras - includes POWER O.I.S. which features double the repression power compared to the conventional image stabilization system, MEGA O.I.S. The hand-shake, which is physically generated when pressing the shutter button or when shooting at night with a slow shutter speed, is effectively compensated by the new POWER O.I.S. to enjoy blur-free photography. The iA mode is also available in movie recording mode. It automatically selects the most suitable Scene mode and helps to correct handshake, focus and brightness problems - making iA mode your one-stop solution to capture beautiful still and motion images.

Panasonic DMC-TZ10

Panasonic Lumix DMC-TZ10 GPS digital camera
On the other hand, manual control of shutter speed and aperture is available with A/S/M mode for advanced users to choose to enjoy the creativeness of photography. Now the GPS is finally built-in the world-renowned travel companion Panasonic DMC-TZ10 not only just to record the latitude and longitude but also to display the location information real-time while shooting or playing back the images with the information to increase the fun of travel photography. The Panasonic Lumix TZ10 features a 3-inch, high resolution 460,000-dot Intelligent LCD with a wide viewing angle and AR (Anti-Reflection) coating, boasting excellent visibility during recording and playing back the photos and movies. Despite of the pocket-sized compact body, the truly “hybrid”, versatile digital camera Panasonic Lumix DMC-TZ10 will surely satisfy every user at any level of photography with its ultimate performance and offer a rich experience like never before.

Panasonic DMC-TZ10

Panasonic DMC-TZ10 equipped with Leica DC Vario-Elmar lens
The Panasonic TZ10 features a high-quality LEICA DC VARIO ELMAR 25mm ultra-wide-angle lens with a 12x optical zoom. A lens like this, with a range from 25mm to 300mm, is almost inconceivable in such a small, lightweight camera. Comprising 10 elements in 8 groups, including 2 ED lenses and 2 aspherical lenses with 3 aspherical surfaces, and utilizing new lens material in its design, this advanced lens unit realizes the outstandingly slim and compact body while passing Leica's stringent standards to deliver exceptional optical performance. Thanks to the newly incorporated Intelligent Resolution technology, the Intelligent Zoom is available with the Lumix DMC-TZ10 which extends the zoom ratio by approx.1.3x maintaining the picture quality even combining a digital zoom. This means the 12x optical can virtually extend to 16x equivalent. Furthermore, the Extra Optical Zoom function that extends zoom power to 23.4x (at 3-megapixel resolution) by using the center part of the large CCD to bring subjects even closer.

12.1 megapixel Panasonic Lumix DMC-TZ10 camera
The Panasonic Lumix TZ10 has a 14.5-megapixel CCD and shoots with up to 12.1-megapixel resolution. This is because the CCD on the TZ10 is multi-aspect that can reproduce images shot with the lens set from 25mm to 300mm in any of three aspect ratios - 4:3, 3:2 or 16:9 - so you can always capture dynamic, richly expressive shots with a wide perspective. The Multi Aspect mode lets you take an image in all three aspect ratios simultaneously then choose the one that best suits your scene after shooting.

Panasonic DMC-TZ10

Panasonic Lumix TZ10 GPS function
The TZ series camera is acclaimed as an excellent travel companion because of a wide shooting range and hybrid recording capability of high quality photo and movie. The new Panasonic Lumix TZ10 further enhances its value by adding a built-in GPS unit into the camera. The location data where the photo was taken is embedded with its latitude and longitude is automatically in the EXIF data. These geo-tagged images can be pinpointed on the maps of social media internet maps to be shared with your friends and families. Plus, the Lumix DMC-TZ10 also shows the name of the county, state, city, and landmarks using the internal data to give users real-time information of the place when taking photos to add fun of photo shooting during travel. The area information covers 173 countries or regions for global use. Plus, more than 500,000 of landmark information covers 73 countries or regions. The photos and movies with the location names are automatically sorted in the virtual folder alphabetically in the camera allowing quick reach. You can also refer to the location names via the included software PHOTOfunSTUDIO HD Edition Ver.5.1. It is also easy to sort or search images by the location names. Internal clock of the camera is automatically adjusted to the local time of the place where the camera is, so you do not have to set the clock manually whether you go abroad or come back home.

Panasonic Lumix DMC-TZ10 accessories
The optional marine case (DMW-MCTZ10) is available for underwater photography taking advantage of an outstanding shooting range from 25mm to 300mm for both photo and movie. In addition to the conventional SD/SDHC Memory Card, the Panasonic DMC-TZ10 accepts the next-generation SD format SDXC (SD eXtended Capacity), that features high potential in both capacity and data transfer speed. The Panasonic Lumix TZ10 is compatible with Windows 7.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).