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Panasonic DMC-TS2

Ilse Jurrien
PMA 2010 Report
Sunday 31st, January 2010
Posted by: Ilse Jurrien

Panasonic introduces the new Lumix DMC-TS2, a successor to the first rugged digital camera designed for active outdoor use, the Lumix DMC-TS1. Featuring High Definition video recording capability, in the AVCHD Lite format, the new 14.1-megapixel Lumix TS2 further strengthens its toughness when compared to its predecessor and is waterproof to 33 feet (10m), shockproof to 10 feet (2m), freezeproof to 14° F (-10° C) and dustproof. With its enhanced toughness, The Panasonic Lumix TS2 features an airtight body protected against water immersion, dust and sand. The new model is waterproof to a depth of 33 feet and dustproof, which can be attributed to its rubber padding and reinforced glass and carbon inside the camera.

Panasonic Lumix DMC-TS2

Panasonic Lumix DMC-TS2 shockproof camera
Furthermore, the Lumix TS2's cover panel for the LCD is thickened by 1.3x compared to the predecessor Panasonic Lumix TS1 to withstand increased pressure underwater. The Panasonic Lumix TS2 is shockproof, encased with shock-resistant material, and its folded optics design protects its lens when dropped during operation. Furthermore, the lens unit is protected by a supplementary damper to absorb the force from shock impact. Also, all components including the lens unit, have been tested to endure temperatures as low as14°F (-10°C). For increased durability, the Lumix DMC-TS2 will come with an optional silicon jacket that helps protect its exterior from scratches.

Panasonic Lumix TS2 waterproof camera
“We have been very pleased to see that consumers found true value in Panasonic’s first rugged digital camera, knowing that they could take it on their outdoor adventures where it could withstand drops, water and dust. But even more, we saw that users enjoyed our Panasonic Lumix TS1 for their daily photo needs - they were able to take high-quality video and photo without worrying if they casually tossed it in their bag or used it in the rain,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “The new Panasonic Lumix TS2 gets tougher and we expect it to be a key product in 2010, as its rugged features are becoming even more desirable for active users, especially with this year’s new freezeproof capabilities. Families will enjoy this digital camera, both for their own outdoor activities, vacations, but also so they can allow children to take photos without the anxiety they might otherwise feel of damage."

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Panasonic Lumix DMC-TS2

Panasonic DMC-TS2 features Sonic Speed AF
The Panasonic Lumix DMC-TS2 features Sonic Speed AF (Auto Focus), which enables a super-fast response time, and a shutter release time lag as short as approximately 0.005 second. With the camera's quick response, it is easier to capture sudden, spur-of-the-moment photo opportunities. Combining that with the Sonic Speed AF (Auto Focus) that lets users lock on the subject in approximately 0.24 second(wide-end) / 0.28 second (tele-end) and the short startup time of approximately 1.1 second.

Panasonic Lumix DMC-TS2 features Intelligent Resolution
The Panasonic DMC-TS2 features new image processing technology, Intelligent Resolution, which is incorporated in its Venus Engine HD II. With Intelligent Resolution technology, three areas - outlines, detailed texture areas and soft gradation - are examined pixel by pixel and automatically detected to enhance any degradation created during the digital zoom process or in high-sensitivity shooting, when details in an image tend to get lost in the noise reduction process. The outline areas are enhanced effectively to give the edges more clarity, while simultaneously giving a moderate accent to the textured areas so it looks accurately detailed. To the soft gradation area, such as a face, the increased noise reduction system of the Venus Engine HD II is applied to make it smoother. As a result of Intelligent Resolution, images are naturally clear and crisp in both photo and video recording. The Intelligent Resolution technology powers Panasonic’s new Intelligent Zoom feature, which extends the camera’s zoom ratio by approximately 1.3x while maintaining the picture quality - and enhancing the digital zoom and making it comparable to the quality of an optical zoom. Thus, with Intelligent Zoom, the Panasonic TS2 features a total zoom up to 6x.

Panasonic Lumix DMC-TS2

Panasonic Lumix TS2 equipped with Leica DC Vario Elmar lens
The Panasonic Lumix TS2 features a 28mm wide-angle Leica DC Vario Elmar lens that extends to a 4.6x optical zoom, giving consumers great shooting range. The wide-angle lens provides flexibility for all shooting scenarios, especially useful underwater where movement is often restricted and the shooting angle becomes important for composing shots. The Lumix TS2 features a 2.7-inch, 230,000-dot Intelligent LCD with a wide-viewing angle that ensures high visibility during recording and playback, thanks to its automatic brightness control depending on the lighting conditions. Also, the Panasonic Lumix TS2 features a built-in LED light, which is extremely convenient when shooting in dark situations, such as underwater.

Panasonic Lumix DMC-TS2

HD video recording with the Panasonic TS2 camera
The Panasonic DMC-TS2 can record HD video in Motion JPEG and AVCHD Lite- with the latter format almost doubling the recording time in HD quality compared with the Motion JPEG format. To complement the HD video capabilities, the Panasonic TS2 features Dolby Digital Stereo Creator, which enables high quality audio. The Panasonic Lumix DMC-TS2 features iA (Intelligent Auto) modem, a popular feature on Lumix digital cameras, making them intuitive to use without changing any settings, as the technologies engage automatically. For instance, iA incorporates Panasonic’s POWER O.I.S. (Optical Image Stabilizer), which doubles the repression power compared to the conventional image stabilization system, MEGA O.I.S.

Panasonic Lumix DMC-TS2 price & availability
Pricing and availability for the Panasonic Lumix DMC-TS2 will be announced 30 days prior to shipping date. The Panasonic DMC-TS2 will be available in silver, blue, orange and yellow.

Panasonic Lumix DMC-TS2

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).