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Pentax E90

Dennis Hissink
PMA 2018 Report
Sunday 31st, January 2010
Posted by: Dennis Hissink

Pentax Imaging Company announced a new digital camera with a unique design, the Pentax Optio E90. The easy-to-operate and affordable Pentax Optio E90 is priced at just $99.95 USD, the Pentax E90 features a 10 megapixel CCD, a 3X wide angle zoom (32mm-96mm equivalent) and a large 2.7 inch LCD housed in a luxurious rubber coated body for a sure grip. The Pentax E90 features a travel-friendly design with AA battery compatibility. Auto Picture mode selects the best shooting settings for the scene, and a high 6400 ISO that freezes subject movement in Digital SR (Shake Reduction) mode. The Pentax Optio E90 features an intelligent ergonomic design with a sure grip and an easy menu that makes the E series a popular choice.

Pentax E90

10.1 megapixel Pentax E90 camera
Featuring 10.1 effective megapixels and a high-performance Pentax zoom lens, the Pentax Optio E90 delivers brilliant, high quality images with well-defined details. Even when images are enlarged, the camera delivers sharp, high-resolution prints with edge-to-edge sharpness. The Pentax E90 comes equipped with an optical 3X zoom lens covering focal lengths from approximately 31.5mm to 94.5mm (in the 35mm format). The 31.5mm wide-angle coverage is perfect for confined spaces as well as landscapes, magnificent structures or group snapshots. The Intelligent Zoom function, which allows even tighter zooming in on the subject without compromising image quality, extends the digital zoom range to approximately 17.1X.

Pentax E90 features Face Detection
The Pentax Optio E90 features advanced Face Detection AF & AE function that automatically detects the subjectís face then optimizes the focus and exposure settings. The camera is also equipped with a Smile Capture function to detect a smile on a subjectís face and releases the shutter automatically. The Pentax E90 features Pentax-original Auto Picture mode that automatically and instantly selects one of eight shooting modes (Landscape, Portrait, Night Scene, Night Scene Portrait, Flower, Sport, Standard, and Candlelight) for a specific subject or scene. This user-friendly mode helps photographers capture beautiful, high quality digital images of various subjects and scenes, without having to worry about making the proper adjustments to their capture settings each time.

Pentax Optio E90 runs on AA-size batteries
The Pentax Optio E90ís exterior has been treated with a luxurious, satin-like, non-slip rubber coating and the right-front panel is slightly raised to form fatigue-free, firm camera grip. Two universally-available AA-size batteries power the Optio E90 and replacements may be found almost anywhere in the world. The energy-efficient design captures approximately 600 images with a pair of fresh lithium batteries.

Pentax E90

Pentax Optio E90 Green mode for beginners
The Pentax Optio E90ís user-friendly Green mode automatically selects the optimum combination of exposure settings, ISO sensitivity and other factors for a given subject or scene for high quality digital photography that is simple and effortless even for first-time digital photographers. This feature retains settings when the user asks someone else to take a picture or when a user has lost track of camera settings.

Pentax Optio E90 features a Panorama mode
The Pentax Optio E90 comes equipped with six digital filters to add various visual effects to recorded images without a computer including Monochrome, Sepia, and a new Starburst filter to create cross, heart or star-shaped highlights from nighttime illuminations or reflections on the water. Users may apply multiple filters to a single image. The Pentax Optio E90 features the creative Digital Panorama mode that automatically creates a single panoramic picture from as many as three images. Users simply move the camera sideways (or up and down) as they capture images and follow instructions to stitch the images together. This mode captures expansive subjects, such as spectacular landscapes or high-rise buildings that may not be captured in a single standard-format image. Available in Black and Wine Red, the Pentax Optio E90 will ship in February 2010.

Pentax E90

Pentax E90 incorporates double anti-shake protection
ē High-Sensitivity anti-shake mode : When the Optio E90ís Digital SR mode detects low-lighting conditions in still-image shots, the camera automatically raises sensitivity to as high as ISO 1600, making it possible to use a faster shutter speed to minimize adverse effects of camera and subject movement under poor lighting conditions.
ē Movie SR mode : Pentax Movie SR mode allows the Pentax Optio E90 to digitally minimize camera shake to prevent blurry footage in movie recording mode.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).