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Pentax H90

Mark Peters
PMA 2018 Report
Sunday 31st, January 2010
Posted by: Mark Peters

Pentax Imaging Company announces a new digital camera with a unique design, the Pentax Optio H90. The Pentax Optio H90 digital camera with a clean, contemporary design that is as in style in a museum of modern art as at a concert or sporting event. Developed with the concept of “functional beauty” in mind, the fashionable and affordable Pentax H90 offers a full assortment of features to capture a variety of subjects and scenes. This first model in the new Optio H line features a wide angle 5X optical zoom lens (28mm-140mm equivalent), a 12.1 megapixel high resolution CCD sensor, and widescreen HD video capture at 720p and 30 FPS.

Pentax H90

Pentax H90 digital camera features
Improved Pixel Track Shake Reduction technology captures blur-free images and the Face Detection, Smile Capture, and Blink Detection functions help users create better portraits. Furthermore, the Pentax Optio H90 offers Eye-Fi connectivity capability for use with Eye-Fi wireless memory cards. The Pentax Optio H90 will ship in February 2010 in a choice of Orange-Silver, Matte Black and Ceramic White for $179.95.

Pentax H90

12.1 megapixel Pentax Optio H90
Featuring 12.1 effective megapixels, the Pentax Optio H90 delivers exceptional image resolution with the Pentax-developed high-performance imaging engine for high quality images with well-defined details. Even when images are enlarged, the camera delivers sharp, high-resolution prints with edge-to-edge sharpness. Despite its compact body, the Pentax H90 features a large 2.7 inch high-brightness color LCD monitor with approximately 230,000 dots. With this large monitor, the user may check results of images and make any desired menu adjustments quickly.

Pentax H90

Pentax H90 camera body
Designed with functional beauty in mind, the Pentax Optio H90 features clean, straight lines and easy-to-push round, control buttons. Featuring high quality aluminum alloy and matte paint finish, the body is shaped for a firm, comfortable hold. The Pentax H90 features a high-performance optical 5X zoom lens covering focal lengths from 5.1mm to 25.5mm (equivalent in the 35mm format to approximately 28mm wide angle to 140mm telephoto). With this wide zoom range, the Pentax Optio H90 may be used for a wide variety of subjects and scenes from spectacular landscapes, majestic architecture and group shots within confined spaces to tightly cropped snapshots from a distance. Featuring an Intelligent Zoom function, which allows for even tighter zooming in on the subject, the digital zoom range extends approximately 3X.

Pentax H90

Record HD movies with the Pentax H90 camera
The Pentax Optio H90 captures beautiful, high-definition movie clips (1280 x 720 pixels). The camera is equipped with sophisticated Movie SR (Shake Reduction) mode, which automatically compensates camera shake during movie capture for high quality, stabilized movie clips with minimal effort. The Optio H90’s Face Detection AF & AE function detects up to 32 faces and optimizes focus and exposure settings in a mere 0.03 seconds even when faces are tilted or turned sideways. The Pentax Optio H90 is equipped with a Smile Capture mode that automatically releases the shutter the moment the camera detects the subject’s smile, and a Blink Detection function that alerts users if a subject’s eyes closed at the time of shutter release.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).