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Pentax I-10

Ilse Jurrien
PMA 2010 Report
Sunday 31st, January 2010
Posted by: Ilse Jurrien

Pentax Imaging Company announces a new digital camera with a unique design, the Pentax Optio I-10. The slim and stylish Pentax Optio I-10 has a design inspired by the classic look of film SLR cameras. This head-turning first model in the new Optio I line features a flash unit and speaker in the upper mid-section of the SLR-shaped body while the camera’s front panel is embellished with high quality leatherette texture and the classic Pentax logo placed front and center. The Pentax Optio I10 features a wide angle, 5X optical zoom lens (28mm-140mm equivalent), a 12.1 megapixel high resolution CCD sensor, a 2.7 inch widescreen LCD, and HD video capture at 720p and 30 FPS.

Pentax I-10

Pentax I-10 camera features
For optimal image capture, the camera features a mechanical sensor shift Shake Reduction system and improved Pixel Track Shake Reduction technology for blur-free images as well as Smile Capture, Blink Detection and improved Face Detection that spots up to 32 faces including dogs and cats. Furthermore, the Pentax Optio I-10 offers Eye-Fi connectivity capability for use with Eye-Fi wireless memory cards. The Pentax I-10 is remote control compatible (sold separately) and will ship in February 2010 in a choice of Classic Black and Pearl White for $299.95 USD.

Pentax I-10 features an SLR inspired design
The nostalgic, eye-catching design of the Pentax Optio I-10 resembles classic film SLR cameras. Pentax positioned the flash unit and speaker in the upper mid-section of the camera body to create this original SLR-shaped body, and the leatherette texture and classic 20th century Pentax logo add elegance to the camera design. The Pentax Optio I10 features an optical 5X zoom lens that covers focal lengths from 5.1mm to 25.5mm equivalent in the 35mm format to approximately 28mm wide angle to 140mm telephoto). This wide zoom range allows the Pentax I-10 to capture a wide variety of subjects and scenes from breathtaking landscapes, majestic architecture and group shots in a confined space, to tightly cropped photos shot from a distance. An Intelligent Zoom function allows even tighter zoom on subjects and extends the digital zoom range to approximately 31.3X.

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Pentax Optio I-10 improved face detection recognizes dogs and cats
With 12.1 effective megapixels, a high-performance imaging engine, and the camera’s high performance Pentax zoom lens, the Pentax Optio I-10 delivers brilliant, high quality images with well-defined details. Even when enlarged, the images deliver sharp, high-resolution prints with edge-to-edge sharpness. The Pentax Optio I10 features an improved Face Detection AF & AE function that detects up to 32 faces in the image field and captures them all in sharp focus with optimal exposure in just 0.03 seconds. This upgraded Face Detection technology now allows users to adjust the camera to detect dogs and cats. Users may program the camera to automatically release the shutter the moment the subject faces the camera, which is especially helpful for pet photography.

Pentax I-10

Pentax Optio I-10 incorporates a triple anti-shake protection
• CCD-shift-type SR mechanism : The Pentax Optio I-10 incorporates an advanced CCD-shift-type Shake Reduction (SR) mechanism that compensates for camera shake by shifting the camera’s image sensor (CCD) horizontally and vertically in relation to the amount of shake detected by the high-accuracy gyro sensor. This offers outstanding camera shake compensation equivalent to up to 2.5 shutter steps even when shooting telephoto or in lowlight settings such as sunsets or indoors.
• High-Sensitivity anti-shake mode : The Pentax Optio I10 automatically raises the sensitivity to as high as ISO 6400 in low-lighting conditions in still-image shooting making it possible to use a higher shutter speed. This effectively minimizes the adverse effects of camera shake and subject shake under poor lighting conditions.
• Movie SR mode : Pentax Movie SR mode allows the Pentax I-10 to digitally minimize camera shake to prevent blurry footage in movie recording mode.

Pentax I-10

HD video recording with the Pentax I10 camera
The Pentax Optio I-10 captures flawless movie clips at 16:9 high-definition TV proportions (1280 x 720 pixels) at 30 frames per second. This mode also offers a variety of editing functions that allows users to extract still images, divide longer clips, and add title images to video clips. The Pentax Optio I-10 offers new Picture In Picture function, which allows users to display a thumbnail of a recorded image in the upper left corner of the LCD panel. This function is handy when photographers want to reference a recorded image to shoot subjects from the same angle and at the same image size every time (as in food or macro photography) or when users simply want to maintain a favorite image on the screen.

Pentax Optio I10 digital camera includes 11 digital filters
The Pentax Optio I-10 features 11 digital filters to add various visual effects to recorded images without touching a computer. Filters include Monochrome, Sepia, Toy Camera, Soft filters, and Starburst to create cross, heart or star-shaped highlights from nighttime illuminations or water reflections. Users may apply multiple filters to a single image.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).