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Samsung HZ35W

Dennis Hissink
PMA 2018 Report
Sunday 31st, January 2010
Posted by: Dennis Hissink

Samsung announces the addition of its Samsung HZ35W high zoom, point-and-shoot digital camera. The 12-megapixel HZ35W offers the same wide-angle 24mm Schneider lens as its predecessor, the HZ15W, but extends the telephoto capability of the range from a 10x optical zoom to an impressive 15x optical zoom. In addition, the Samsung HZ35W comes equipped with a super clear and sharp 3.0” AMOLED display and built-in GPS technology for the automatic geo-tagging of images from anywhere in the world. The cameras’ high-performance Schneider Kreuznach lens is also paired with Dual Image Stabilization (IS), which allows users to capture crystal-clear images using both Optical and Digital Image stabilizers.

Samsung HZ35W

Samsung HZ35W with high-zoom capabilities
“The Samsung HZ35W represents what consumers can expect from Samsung,” said Mr. SJ Park, CEO of Samsung Digital Imaging Company. “From its powerful optics to the exceptional combination of features which make snapping perfect pictures every time effortless, the Samsung HZ35W goes above and beyond what’s expected from a point-and-shoot and raises the bar even higher for this class of high zoom compacts.”

12 megapixel Samsung HZ35W offers a 24mm wide-angle lens
The Samsung HZ35W’s optical performance is unmatched among its competition in the compact high-zoom category. The new Samsung camera offers a 24mm ultra wide angle lens, and 15x optical zoom. With such wide-angle and telephoto capabilities, users will have access to a wider shooting range from a shorter distance making it possible to capture beautiful landscapes, entire wedding parties, and skyscrapers from a greater distance. The cameras’ high-performance Schneider Kreuznach lens is also paired with Dual Image Stabilization (IS), which allows users to capture crystal-clear images using both Optical and Digital Image stabilizers. The Optical IS intelligently compensates for hand trembling by shifting the lens in the opposite direction. When Optical IS isn’t quite enough, the Digital IS automatically takes over to ensure virtually blur-free images.

Samsung HZ35W

Samsung GPS camera features a 3" AMOLED display
The Samsung HZ35W features a 3.0” AMOLED display which offers significant benefits compared to traditional LCD screens. The impressive screen enhances the experience for end-users with a much brighter and sharper display, which can easily be viewed outdoors and even in direct sunlight. The AMOLED screen offers improved battery life, a higher contrast ratio, more vibrant colors, and the ability to display images that can be reviewed at any angle, while maintaining the same color gamut.

Samsung GPS camera offers geotagging capability
The Samsung HZ35W utilizes built-in GPS technology to pinpoint and store the exact location that the shots were taken. With the Samsung HZ35W, users can geo-tag digital images, recording the longitude and latitude of where in the world the photo was taken. The camera will display the name of the city, state, and country on its AMOLED screen. Thanks to its visual map-view feature, users can even check the photos’ location on a map without having to upload the images to the Internet.

Samsung HZ35W

Samsung HZ35W features HD video recording
The Samsung HZ35W puts high-definition video recording in the palm of users’ hands thanks to the ability to record video at a resolution of 720p / 30fps. Samsung also incorporates H.264 compression and offers consumers true HDMI connectivity, which allows the camera to be connected directly to an HDTV without the need for a cradle. Additionally, to further simplify users’ ability to record the best video possible, the cameras offer Samsung’s advanced scene recognition technology, Smart Auto (Still & Movie).

Samsung HZ35W

Samsung HZ35W GPS digital camera
Smart Auto has been upgraded from the Samsung HZ15W, as it can now be used with video as well as with still images. Similar to the way the technology analyzes the composition of an image to select the best scene mode when capturing digital stills, the technology will do the same for video, automatically choosing between one of four pre-programmed settings and selecting the setting that will yield the best footage with proper exposure and color balance.

Samsung HZ35W

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).