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Samsung HZ30W

Ilse Jurrien
PMA 2010 Report
Sunday 31st, January 2010
Posted by: Ilse Jurrien

Samsung announces the addition of its Samsung HZ30W high zoom, point-and-shoot digital camera. The 12-megapixel HZ30W offers the same wide-angle 24mm Schneider lens as its predecessor, the HZ10W, but extends the telephoto capability of the range from a 10x optical zoom to an impressive 15x optical zoom. The cameras’ high-performance Schneider Kreuznach lens is also paired with Dual Image Stabilization (IS), which allows users to capture crystal-clear images using both Optical and Digital Image stabilizers. The Samsung HZ30W features a large, 3.0” TFT LCD.

Samsung HZ30W

12 megapixel Samsung HZ30W offers a 24mm wide-angle lens
The Samsung HZ30W´s optical performance is unmatched among its competition in the compact high-zoom category. The new Samsung camera offers a 24mm ultra wide angle lens, and 15x optical zoom. With such wide-angle and telephoto capabilities, users will have access to a wider shooting range from a shorter distance making it possible to capture beautiful landscapes, entire wedding parties, and skyscrapers from a greater distance.

Samsung HZ30W high-zoom digital compact camera
“The Samsung HZ30W represents what consumers can expect from Samsung,” said Mr. SJ Park, CEO of Samsung Digital Imaging Company. “From its powerful optics to the exceptional combination of features which make snapping perfect pictures every time effortless, the Samsung HZ30W goes above and beyond what’s expected from a point-and-shoot and raises the bar even higher for this class of high zoom compacts.”

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Samsung HZ30W

Samsung HZ30W camera features Dual Image Stabilization
The cameras’ high-performance Schneider Kreuznach lens is also paired with Dual Image Stabilization (IS), which allows users to capture crystal-clear images using both Optical and Digital Image stabilizers. The Optical IS intelligently compensates for hand trembling by shifting the lens in the opposite direction. When Optical IS isn’t quite enough, the Digital IS automatically takes over to ensure virtually blur-free images.

Samsung HZ30W

Samsung HZ30W digital camera features HD video recording
The Samsung HZ30W puts high-definition video recording in the palm of users’ hands thanks to the ability to record video at a resolution of 720p / 30fps. Samsung also incorporates H.264 compression and offers consumers true HDMI connectivity, which allows the camera to be connected directly to an HDTV without the need for a cradle. Additionally, to further simplify users’ ability to record the best video possible, the cameras offer Samsung’s advanced scene recognition technology, Smart Auto (Still & Movie).

Samsung HZ30W

Smart Auto feature on the Samsung HZ30W camera
Smart Auto has been upgraded from the HZ10W, as it can now be used with video as well as with still images. Similar to the way the technology analyzes the composition of an image to select the best scene mode when capturing digital stills, the technology will do the same for video, automatically choosing between one of four pre-programmed settings and selecting the setting that will yield the best footage with proper exposure and color balance.

Samsung HZ30W

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).