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Samsung SL630

Mark Peters
PMA 2018 Report
Sunday 31st, January 2010
Posted by: Mark Peters

Samsung extends its popular SL-Series of digital cameras with the introduction of the Samsung SL630. This 12.2 megapixel point-and-shoot digital camera offers unprecedented value for the casual shooter with a versatile 28mm wide-angle, 5x optical zoom lens, Dual Image Stabilization, and Samsung’s full range of smart features packed in a slim, compact frame. The Samsung SL630 offers an exceptional 28mm wide-angle Samsung lens which provides consumers with a 5x optical zoom (28mm-140mm / 35mm equivalent), giving users the ability to capture more of a desired scene from farther away.

Samsung SL630

Samsung SL630 features a 28mm wide-angle lens
“Samsung is elevating the stature of its SL-Series with models such as the new Samsung SL630,” said Mr. SJ Park, CEO of Samsung Digital Imaging Company. “With Samsung’s SL-Series, consumers can now enjoy features such as wider-angle lenses with longer zooms, as well as technologies such as Smart Auto, which brings incredible value to the consumer while at the same time, giving them the ability to take their creativity to new levels and take great photos.”

Samsung SL630

Dual image stabilization on the Samsung SL630
Consumers will benefit from Samsung’s Dual Image Stabilization (IS) technology, which gives them the ability to capture crystal-clear images by combining both Optical and Digital Image stabilizers to produce sharp images. The Optical IS feature on the Samsung SL630 intelligently compensates for hand trembling by shifting the lens in the opposite direction. When Optical IS isn’t quite enough, the Digital IS automatically takes over to ensure virtually blur-free images.

Samsung SL630

Samsung SL630 camera features Smart Auto
The Samsung SL630 comes fully equipped with an array of automatic controls, including Samsung’s advanced scene recognition technology known as Smart Auto. Designed to simplify the way consumers take a photograph, Smart Auto analyzes key elements of the composition of the image such as color, brightness, motion, and subject, and then selects the appropriate scene mode which will produce the best results possible.

Samsung SL630

Perfect Portrait System on the Samsung SL630
The Samsung SL630 also features useful auto focusing options such as object tracking. Samsung’s object tracking enables users to select any object or area within the frame and automatically program the camera to lock and keep its focus on the subject even if it’s moving within the frame. In addition, the Samsung SL630 offers Perfect Portrait System - a series of automatic technologies which take the guess work out of shooting beautiful portraits. Key features of the Perfect Portrait System include Face Detection, Samsung’s Smile Shot and Blink Detection technologies, Red Eye Fix mode, and Beauty Shot. Samsung also offers standard definition video recording in the new SL630. At a resolution of 640x480 and recording at 30 frames-per-second, consumers can switch from taking 12.2 megapixel digital stills to recording movies.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).