PMA 2010 Report
Samsung announces a new ultra-slim digital camera, the Samsung TL110. The new Samsung camera is perfect for consumers who want a stylish, on-the-go camera for parties, family gatherings and other special moments. At just 0.65 inches thin, the 14.2 megapixel TL110 is equipped with a 2.7-inch LCD screen. Samsung TL110 features an improved 27mm (27.5mm) wide-angle lens when compared to their predecessor, the TL100. The Samsung TL110 has a versatile 5x optical zoom, which is paired with Dual Image Stabilization (IS) to help reduce image blur by combining both Optical and Digital Image stabilizers to produce sharp images.
Ultra-slim Samsung TL110 digital camera
“Consumers want portability in a point and shoot, and we think our ultra-slim Samsung TL110 digital camera addresses that desire,” said Mr. SJ Park, CEO of Samsung Digital Imaging Company. "Despite its size, the Samsung TL110 is feature-packed and ideal for beginner and advanced photographers who want a well-equipped but easy to use, compact camera.”
Photo styles on the Samsung TL110
New image effects available with the Samsung TL110, such as Fisheye and Lomo, let the consumer easily add a touch of creativity to their photos. Similar to other Samsung compact cameras, the Samsung TL110 offers a long list of user-selectable Photo Styles including Normal, Soft, Vivid, Forest, Retro, Cool, Calm, Classic, Negative, Custom RGB and two new options: Sketch and DeFog Clear/Fog Lifting, which cuts through the haze to take clear photos.
Samsung TL110 camera features HD video recording
The Samsung TL110 puts high-definition video recording in the palm of users’ hands thanks to the ability to record video at a resolution of 720p / 30fps, using H.264 compression. Additionally, to further simplify users’ ability to record the best video possible, the new TL110 digital camera offers Samsung’s advanced scene recognition technology, Smart Auto (Still & Movie).
Smart Auto on the Samsung TL110 digital camera
Smart Auto has been upgraded from the Samsung TL100 as it can now be used with video as well as with still images. Similar to the way the technology analyzes the composition of an image when capturing digital stills, the technology will do the same for video, automatically choosing between one of four pre-programmed settings and selecting the setting that will yield the best footage with proper exposure and color balance.
Program mode on the Samsung TL110 camera
Consumers who want a little more control over their picture-taking can opt to use the Program mode or choose from a long list of Scene modes. Program mode allows the user to manually set options including ISO, white balance, metering mode, AF, and exposure compensation. Choosing a scene mode that best matches the shooting environment also provides users with some control but doesn’t require much effort since the camera automatically adjusts the settings for the selected mode. Available scene modes on the Samsung TL110 include Beauty Shot, Night, Frame Guide, Portrait, Children, Landscape, Close-up, Text, Sunset, Dawn Backlight, Beach & Snow, and Fireworks.