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SDXC memory cards from Toshiba

Mark Peters
PMA 2010 Report
Sunday 31st, January 2010
Posted by: Mark Peters

Toshiba announced the launch of the world's first 64GB SDXC Memory Card capable of operating at the world's fastest data transfer rate for reading and writing to a flash memory card. The new Toshiba SDXC memory card is compliant with the new SD Memory Standard, Ver. 3.00, UHS104. Toshiba also extended its industry leadership in memory card solutions by unveiling 32GB and 16GB SDHC Memory Cards compliant with the world's fastest data transfer rate. Samples of the new Toshiba SDXC Memory Cards will be available this month, and samples of the new SDHC Memory Cards will be available in January.

Toshiba SDXC memory

Toshiba 64MB SDXC memory
The new Toshiba SDXC and SDHC Memory Cards are the world's first memory cards compliant with the SD Memory Card Standard Version 3.00, UHS104, which brings a new level of ultra-fast read and write speeds to NAND flash based memory cards: a maximum write speed of 35MB per second, and a read speed of 60MB per second. The combination of large storage capacities and increased data transfer rates will meet the needs of a wide range of consumer electronics applications such as digital still cameras and digital camcorders that require high bandwidth data communication. For example, digital SLR cameras will be able to shoot longer continuous bursts in the highest quality RAW format. Similarly, with these cards, it will be possible to download a 2.4GB video in only 70 seconds.

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Toshiba SDXC memory

Toshiba SDXC memory card features
64GB SDXC Memory Card, the largest capacity available in the market.
Integrates highly secure CPRM copy protection technology.
UHS104 provides the SD interfaces: 3.3V DS (25MHz)/ HS (50MHz) and new SDHC Memory Cards with UHS104 are interoperable with existing SDHC host devices.
Supports UHS104, a new ultra high speed interface in the new SD Memory Card Standard Ver. 3.00, which provides 104MB per second bus speed on the SD interface, and realizes maximum write speed of 35MB P/S, with a read speed of 60MB P/S.

Toshiba SDXC memory

Toshiba SDHC memory
The Toshiba SDXC card is the next-generation standard defined by the SD Association in January 2009. The new standard applies to cards with capacities over 32GB and up to 2TB, compared to the SDHC standard, which applies to cards with capacities over 2GB and up to 32GB. The high level specifications and wide range of flash memory cards announced by Toshiba will further open the way for developers to bring applications to future generations of consumer products.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).