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Lexar memory cards

Dennis Hissink
PMA 2010 Report
Sunday 31st, January 2010
Posted by: Dennis Hissink

CES 2010 - Lexar Media announced additions to the Professional line of CompactFlash (CF) and Secure Digital High Capacity (SDHC) memory cards for an enhanced imaging experience. Lexar has increased the capacity of Professional 300x CF cards to 32GB, and Professional 233x CF cards are now available in 16GB and 32GB capacities. In addition, the Lexar Professional 133x SDHC card has achieved a Class 10 speed rating. The improvements to the Lexar Professional flash memory line allow professional photographers and advanced enthusiasts to capture more high-resolution images and high-definition (HD) video with their digital SLR cameras.

Lexar SDHC cards

Lexar SDHC memory cards
The Lexar Professional 133x SDHC memory card now offers the maximum Class 10 speed rating, providing a blazing-fast minimum sustained write speed capability of 133x (20MB per second) for shooting higher-resolution images and large-sized, high-definition video files with SDHC-enabled devices. Additionally, the Lexar Professional 133x SDHC card significantly improves camera performance and image transfer speeds from card to computer, reducing post-production time and enabling shooters to focus on the business of photography.

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Lexar SDHC cards

Lexar memory cards for professional photographers
“Professional photographers can’t afford to miss important shots because their memory cards can’t keep up,” said Manisha Sharma, director of memory card product marketing, Lexar Media. “Lexar’s high-capacity, high-performance memory cards enable shooters to reliably capture more images without having to change cards and potentially miss a shot. The enhancements we’ve made to these cards further demonstrate our dedication to satisfying consumer demand with the equipment photographers want and need to maximize their digital imaging experience.”

Lexar SDHC cards

Lexar card reader
Lexar Professional CF memory cards in all capacities offer impressive speed and performance, with a guaranteed minimum sustained write speed capability of 233x (35MB per second) and 300x (45MB per second) for enhanced capture capabilities. When paired with a UDMA-enabled device, such as the Lexar Professional UDMA FireWire 800 Reader or the Lexar Professional UDMA Dual-Slot USB Reader, Lexar Professional CF and SDHC cards significantly improve the digital imaging workflow by accelerating the download of captured images to a destination computer.

Lexar SDHC cards

Lexar professional memory cards
“Lexar Professional memory cards help me capture the best images possible and these higher capacities will allow me to shoot longer without changing cards, which is vital when working in a nautical environment,” said Lexar Elite Photographer, Onne van der Wal, who is renowned for his nautical and sailing photography. “It’s essential that I have the most dependable and advanced equipment available and that’s why I trust Lexar to protect my work. Lexar has always understood the details of a professional’s workflow process and I look forward to integrating the new high-capacity, higher-speed Professional cards into my routine.”

Lexar memory test
In addition to the high speeds and capacities of the Lexar Professional CF and SDHC cards, users also receive the reliability they have come to expect from Lexar. All Lexar memory cards are tested in the Lexar Reliability Lab, a facility with more than 800 digital cameras and memory card devices, to ensure quality, performance, and compatibility. Lexar performs this extensive testing in an effort to provide customers with a higher level of confidence, whether they are capturing once-in-a-lifetime memories, important events, or everyday occasions.

Recovery software for Lexar memory cards
All Professional line cards include a limited lifetime warranty and free downloadable copy of Image Rescue 4, the latest version of Lexar’s award-winning image recovery software. In addition, the cards include exclusive, money-saving promotions from Adobe on popular photo and video editing products, including the latest versions of Adobe Photoshop Lightroom, Adobe Photoshop Elements, and Adobe Premiere Elements software. The Lexar Professional 233x and 300x CF, and 133x Class 10 SDHC cards are now available via the Lexar website, in specialty photo retailers and consumer electronics outlets including B&H Photo, Adorama, J&R Electronics, and other authorized Lexar resellers.

Lexar SDHC cards

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).