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HTC Smart

Mark Peters
PMA 2010 Report
Sunday 31st, January 2010
Posted by: Mark Peters

HTC unveils the HTC Smart, a new type of smartphone that creates a new category of easy-to-use, connected smartphones that are accessible by people all over the world. HTC Smart begins with a friendly, compact touch design and integrates an intuitive user experience that is centered around HTC Sense, an HTC design philosophy that puts people at the center by focusing on three core areas: Make It Mine, Stay Close and Discover the Unexpected. HTC Smart handset enables personal customization of each person's own phone experience. It also provides a quick and easy way to see what friends are up to via various social networks as well as quickly communicating over the phone, through text messaging or e-mail.

HTC Smart

HTC Smart mobile phone
"HTC Smart smartphone breaks new ground in delivering the powerful, in-demand smartphone features that consumers want on a more accessible device for global markets," said Paul Jacobs, chief executive officer, Qualcomm Incorporated. "We are pleased to be supporting HTC as they utilize the capabilities of Qualcomm's Brew Mobile Platform open operating system to offer high-end capabilities and a compelling mobile user experience at mass-market price points."

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HTC Smart

HTC Smart easy-to-use affordable handset
"HTC has always focused on listening to customers and setting the stage for new mobile categories, and HTC Smart handset is the response to customer demand around the world for an easier-to-use, affordable smartphone," said Peter Chou, chief executive officer, HTC Corporation. "Just adding a touch interface doesn't mean a phone is a smartphone. The integration of HTC Sense brings an unparalleled smartphone experience for people looking to do more on their phone."

HTC Smart

HTC Smart smartphone price & availability
HTC Smart smartphone utilizes Qualcomm's Brew MP, a popular mobile operating system that enables smartphone devices to be offered at more aggressive price points, providing HTC with the flexibility to deliver smartphone features on devices across multiple tiers. The HTC Smart handset will be available this spring across Europe and Asia.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).