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Panasonic DMC-F3

Mark Peters
PMA 2010 Report
Sunday 31st, January 2010
Posted by: Mark Peters

Panasonic introduces a new entry-level digital camera, the Panasonic Lumix DMC-F3, which has been designed with simplicity in mind, without overlooking the importance of style and performance. The 12.1-Megapixel Panasonic Lumix F3 has an impressive 4x optical zoom, considering its small size, as well as Panasonic’s shooting-assistant, Auto Scene Mode. The Panasonic DMC-F3 also records dynamic High Definition video in 1280 x 720p, at a smooth 30 fps, in addition to WVGA (848 x 480) and normal VGA (640 x 480). Furthermore, the Panasonic F3 is equipped with a 28mm wide-angle lens, a high-sensitivity CCD, and an Extra Optical Zoom function which extends zoom power to 7.8x.

Panasonic DMC-F3

12.1 megapixel Panasonic DMC-F3 digital camera
The Panasonic Lumix DMC-F3 incorporates a 2.7” 230,000-dot resolution LCD designed so the user can clearly see it while shooting still photos and videos. “The Panasonic Lumix F3 was designed for the casual and frequent user who wants a digital camera that is not only small and stylish in design, but that has sophisticated features to help enrich the photo-taking experience,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronic Company. “With extended zoom and Auto Scene Mode, the Panasonic DMC-F3 can take high-quality photos and videos, while still being easy-to-use and small enough to fit in your pocket.”

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Panasonic DMC-F3

Panasonic Lumix DMC-F3 camera features
Other features include, Auto Scene Mode, which when activated, includes the following three shooting-assist functions:
• Intelligent ISO Control prevents the blurring of a moving subject by optimizing shutter speed and ISO settings to render sharp, clear images. On the Lumix F3, unwanted red-eyes are digitally corrected and backlight compensation automatically activates.
• Face Detection helps to clearly capture registered faces and focus on faces with the appropriate exposure. This is helpful when trying to focus on one person.
• Intelligent Scene Selector automatically selects one of six scene modes that best suits the shooting situation - Macro, Portrait, Scenery, Night Portrait, Night Scenery.

Panasonic DMC-F3

Panasonic Lumix F3 incorporates an auto power LCD function
Additionally, the Panasonic F3 also has a Digital Image Stabilizer which helps suppress hand-shake and prevent blurry photos. The Panasonic Lumix F3 has an auto power LCD function which detects light conditions and automatically boosts the LCD backlighting by a maximum of 40% when shooting outdoors to secure clarity and visibility of the screen. In addition to supporting conventional SD/SDHC Memory Cards, the DMC-F3 is compatible with SDXC Memory Cards, including Panasonic’s newly announced 48 GB and 64 GB SDXC Memory Cards - to enable high capacity content storage and fast data transfer speeds. The Panasonic Lumix DMC-F3 is compatible with Windows 7.

Panasonic DMC-F3

Panasonic DMC-F3 availability
Pricing and availability for the Panasonic Lumix DMC-F3 will be announced 30 days prior to shipping date. The Panasonic Lumix F3 will come in silver and black models.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).