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Panasonic DMC-FH20

Ilse Jurrien
PMA 2010 Report
Sunday 31st, January 2010
Posted by: Ilse Jurrien

Panasonic introduces the new 2010 line of Lumix digital cameras, which includes the 14.1 megapixel Panasonic Lumix DMC FH20 digital camera. The Panasonic FH20 is a slim, pocketable camera that packs a 28mm wide-angle lens with 8x optical zoom. The new Panasonic Lumix camera can record High Definition video and is extremely easy to use thanks to iA (Intelligent Auto). The camera is compatible with Windows 7 and can take HD-quality still photos that fill a 16:9 HDTV. Users with a Panasonic Viera HDTV can enjoy a slideshow of photos simply by inserting an SD Memory Card into the HDTV’s SD memory card image viewer slot.

Panasonic DMC-FH20

14.1 megapixel Panasonic DMC-FH20
“With the new Panasonic Lumix DMC-FH20, consumers will be thrilled to see a small, easy-to-use digital camera that does not compromise on quality or advanced features. The step-up Panasonic DMC-FH20 will be attractive for sophisticated digital camera users who want a longer zoom, perhaps to take photos of their kids playing sports,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company.

Panasonic DMC-FH20 records HD video
The Panasonic Lumix FH20 camera features High Definition (HD) 720p motion jpeg video recording capabilities. By recording 1280 x 720p at a smooth 30 fps, in addition to WVGA (848 x 480) and normal VGA (640 x 480), the Lumix DMC-FH20 makes it easy to view videos on a PC or upload it seamlessly to YouTube with the bundled PHOTOfunSTUDIO version 5.0 software.

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Panasonic DMC-FH20

Panasonic Lumix DMC-FH20 features an iA mode
Panasonic's popular iA mode, a suite of technologies that engage automatically - with no setting changes needed by the user - makes it easy for anyone to take beautiful photos. Panasonic iA includes the following: MEGA O.I.S. (Optical Image Stabilization) to help reduce blurry photos due to hand-shake; Intelligent ISO Control to help reduce blur when the subject is moving; Face Detection to ensure registered faces are captured in focus with appropriate exposure and unwanted red eyes are digitally corrected; and Intelligent Scene Selector which selects the best option from: Macro, Portrait, Scenery, Night Portrait, Night Scenery and newly-added Sunset. There is even a dedicated iA button, letting users engage easily with one click. The Panasonic DMC-FH20 also has a 2.7” 230,000-dot Intelligent LCD, meaning the LCD detects the lighting conditions and controls the brightness level in 11 fine steps, to display with the most appropriate setting.

Panasonic DMC-FH20

Panasonic Lumix FH20 camera features
Other features of the Panasonic Lumix DMC-FH20 digital camera include:
• Quick Setting - Allows the users’ most frequently-used settings, such as O.I.S., consecutive shooting, Auto Focus Point, White Balance - to be easily accessed through the “Quick Menu” button. There's no need to open several menu screens to adjust them - the user simply selects convenient icons displayed on the menu.
• Scene Modes: Baby, Pet and Sports modes let the user choose the setting and the camera does the rest. Users can also record the name/birthday of a child or pet and embed the information in the photo and have it printed if desired.
• Photo Frame: Put attractive borders around the photo and when printed, the photos look like postcards in picture frames.
• My Scene - Lets the user customize specific Scene modes that they like best, so they can quickly and conveniently switch instantly to the mode
• Macro Zoom - Pulls subjects even closer by using 3x digital zoom, and captures even more dramatic close-ups.
• SDXC Computability - Compatible with SDXC Memory Cards, including Panasonic’s newly announced 48 GB and 64 GB SDXC Memory Cards - to enable high capacity content storage and fast data transfer speeds.
• Battery Life - Can take up to 300 images on a single battery charge.

Panasonic DMC-FH20

Panasonic DMC-FH20 boasts a Venus Engine IV processor
The Panasonic Lumix FH20 includes the Venus Engine IV image processor, which features advanced signal processing technology to produce a fast response time. The shutter release time lag is approximately 0.006 second. The Auto Focus can lock on the subject in minimum 0.35 second.

Panasonic Lumix DMC-FH20 availability
Pricing and availability for the Panasonic Lumix FH20 will be announced 30 days prior to shipping date. Encased in a brushed metal-finished panel, the Panasonic FH20 will be available in silver, black, red and violet models.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).