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Sony CyberShot DSC-TX7

Ilse Jurrien
PMA 2010 Report
Saturday 30th, January 2010
Posted by: Ilse Jurrien

Sony introduces its sprint line-up of new CyberShot digital cameras. A total of twelve new digital cameras from Sony make it easier than ever to grab great-looking photos that really stand out from the crowd. The Sony CyberShot TX7 digital camera bursts advanced optical technologies and fun-to-use features that helps you capture, share and enjoy a lifetime of precious moments. When cutting-edge looks matter as much as fabulous images, the chic lines of the Sony CyberShot TX7 stand out from the crowd. Exquisitely finished in a choice of three fashion colours, the slender body conceals a Carl Zeiss 4x optical zoom lens.

Sony CyberShot DSC-TX7

Sony CyberShot DSC-TX7 wide angle lens and 3.5" touchscreen
Unusually for such a thin camera, the 25mm wide angle capability gives you freedom to pack more into each scene - from dramatic landscapes to group scenes and atmospheric portraits. The generously-sized wide 8.9cm (3.5”) touchscreen LCD and streamlined user interface makes operation beautifully simple. TruBlack screen technology minimises reflections and boosts contrast for a richly detailed view of your shots, even when you’re outdoors in bright daylight. The Sony CyberShot TX7 also features Intelligent Sweep Panorama and 1080i HD video shooting - all accessed in an instant from the intuitive touchscreen.

Sony CyberShot DSC-TX7

Sony DSC-TX7 features Picture Motion Browser software
The new Sony Cyber-shot TX7 features in-built Picture Motion Browser (PMB) Portable software. Just connect the camera via USB to any Internet-ready PC: with just a few clicks it’s easy to upload pictures and video clips directly from Cyber-shot to your favourite image and video sharing sites on the web. A slot for Memory Stick PRO Duo and SD/SDHC memory cards (sold separately) is offered to suit users’ personal shooting preferences.

Sony CyberShot DSC-TX7

Sony Cyber-shot DSC TX7 features
• Super-slim and stylish with Exmor R CMOS Sensor
• 25mm wide angle lens
• 8.9cm (3.5”) TruBlack wide touchscreen
• Intelligent Sweep Panorama
• AVCHD 1080i Full HD movie
• Optical SteadyShot Active Mode; Auto HDR

Sony CyberShot TX7 accessories
There’s a full range of official accessories by Sony to help you get the best from your Cyber-shot. You’ll never miss another shooting opportunity with the latest generation of InfoLITHIUM rechargeable batteries for Cyber-shot. An enhanced new design ensures super-long shooting plus rapid charging in a slim, light, space-saving profile.

Sony CyberShot DSC-TX7

Sony CyberShot digital camera line-up
The new Cyber-shot digital still camera line-up is available from end of January 2010:
• Sony Cyber-shot DSC-TX7
• Sony Cyber-shot DSC-HX5
• Sony Cyber-shot DSC-W390, W380, W370, W360, W350, W330, W320, W310
• Sony Cyber-shot DSC-S2100, S2000

Sony CyberShot DSC-TX7

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).