PMA 2010 Report
Panasonic introduces the new 12.1-megapixel Panasonic Lumix DMC-FS10 digital camera with a newly developed 28mm wide angle lens, 5x optical zoom (equivalent to 28mm to 140mm on a 35mm camera) and a 2.7-inch Intelligent LCD. The FS series, a sister line of the popular FX series, pursues easy and simple operation with its high-grade profile for users at every stage to enjoy taking beautiful pictures. Panasonic's world-acclaimed iA mode makes it easy for anyone to take beautiful photos by various shooting-assist functions. The Panasonic Lumix DMC-FS10 comprehends MEGA O.I.S. for hand-shake, Intelligent ISO Control for subject movement, Face detection and Intelligent Scene Selector.
Panasonic DMC-FS10 incorporates an iA mode
The dedicated iA button on the top of the camera lets you enter the iA mode directly. Once you enter iA mode, these multi-capable functions happen automatically so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.
Record HD videos with the Panasonic DMC-FS10
What is newly featured in the Panasonic DMC-FS10 is HD (high definition) movie recording capability in 720p motion jpeg. Not only viewing the movie on PC but also burning the movie and photos made into a slideshow of MPEG2 file on a DVD disc to enjoy watching it on TV via the bundled software PHOTOfunSTUDIO 5.0. The Panasonic FS10 incorporates a 2.7-inch 230,000-dot LCD with Intelligent LCD function, which detects the lighting condition and controls the brightness level of the LCD in 11 fine steps, to offer a display with the most appropriate clarity in any situation. Clear menus are easy to navigate, even for seniors, thanks to the display size option. Other various upgrades make Panasonic Lumix DMC-FS10 enhances fun of taking pictures.
12.1 megapixel Panasonic Lumix DMC-FS10
The 12.1-megapixel Panasonic Lumix FS10 packages a 28mm wide-angle high quality Lumix lens with powerful 5x optical zoom into a slim, compact body. Comprising 6 elements in 5 groups, including 3 aspherical lenses with 5 aspherical surfaces, this advanced lens unit realizes the outstandingly slim and compact body yet achieving exceptional optical performance. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function provides additional magnification, extending the zoom power to 9.8x (274mm) by taking advantage of the high resolution CCD.
Panasonic FS10 boasts a Venus Engine IV processor
The image-processing LSI, Venus Engine IV, features advanced signal processing technology for rendering high quality images. Featured in the Panasonic Lumix DMC-FS10, the multi-task image-processing engine Venus Engine IV supports a super-fast response time. The shutter release time lag is as short as approx. 0.007 second and the camera's quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities together with the sonic speed AF(auto focus) that lets you lock on the subject minimum 0.35 second and the short startup time of approx. 1.01 second. The Venus Engine IV also supports a High Sensitivity mode that lets the DMC-FS10 record at a setting of up to ISO 6400, sensitive enough to capture subjects in near-total darkness without using a flash.
Intelligent Auto mode on the Panasonic Lumix FS10
Panasonic incorporated the Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. This mode comes of course with the new Panasonic FS10. The MEGA O.I.S. suppress hand-shake and the Intelligent ISO control prevents moving subject to be blurred by optimizing the shutter speed and ISO setting, to render sharp, clear images whatever the shooting situation is. Human faces are captured in focus and appropriate exposure with the Face Detection. Unwanted red-eyes are digitally corrected and backlight compensation automatically activates if they happens. Intelligent Scene Selector, which automatically selects whichever of 6 scene modes - Macro, Portrait, Scenery, Night Portrait, Night Scenery and newly added Sunset - that best suits the shooting situation. The Quick AF system allows the camera to keep focus on the subject while the camera is in recording mode even before without pressing a shutter button halfway, to get best result out of a shutter chance because the focus is always near the subject and the AF time is minimized. The user can activate all of these useful, convenient shooting-assist functions by simply pressing an dedicated iA button on the top of the camera. All these make the Lumix FS10 the ultimate, super-versatile automatic camera for capturing clear, beautiful, mistake-free photos with ease.
Panasonic Lumix FS10 offers multiple scene modes
A rich variety of scene modes make it easy to get beautiful photos in a range of photographic situations. Baby, Pet and Sports mode take advantage of the Intelligent ISO Control as previously described, to let you get great results even if the subjects have unexpected motion. Furthermore, you can record the name and birthday of your children or pet and embed the information of the name and at which age in year and month the photo was taken on the photo, and choose to print either or both of them on the photo. Photo Frame mode lets the user put attractive borders around the photo. When printed, the photos look like postcards in picture frames, making them ideal postcards.
Panasonic DMC-FS10 features My Scene setting
The functions and settings used most often, such as O.I.S., consecutive shooting, auto focus point, white balance adjustment, ISO level, image size and LCD mode are quickly and easily accessed via the Quick Setting function. There's no need to open menus to adjust them. The user can select from among several pretty icons for the camera to use for indicating when the subject is in focus. With the My Scene setting, the user can assign up to specific Scene modes to that setting, and switch instantly to the mode when desired. Menus look clearer with the Display Size option, which makes it easier to navigate, even for seniors. Using the Macro Zoom function, the user can pull subjects even closer than the closest point possible with the wide-angle setting by using 3x digital zoom, and capture dramatic close-ups.
Panasonic Lumix FS10 availability
In addition to the conventional SD/SDHC memory card, the Panasonic DMC-FS10 accepts next-generation SD format SDXC, that features high potential in both capacity and data transfer speed. The camera is compatible with Windows 7. Dressed in the brushed metal-finished panel, the slim and sleek Panasonic FS10 offers an enjoyment of taking great snapshots casually with committed ease of operation even for beginners. The Panasonic Lumix DMC-FS10 will be available in silver, black, blue, pink and orange.