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Sony CyberShot cameras

Dennis Hissink
PMA 2010 Report
Saturday 30th, January 2010
Posted by: Dennis Hissink

Sony introduces its sprint line-up of CyberShot digital cameras. A total of twelve new digital cameras from Sony make it easier than ever to grab great-looking photos that really stand out from the crowd. The Sony CyberShot W-Series digital cameras bursts advanced optical technologies and fun-to-use features that helps you capture, share and enjoy a lifetime of precious moments. The popular Sony CyberShot W-Series help everyone to take better-looking pictures. Available in luxurious choice of black, silver, gold and red colour options, the Sony CyberShot W380 showcases an incredible array of imaging innovation at a compelling price.

Sony CyberShot cameras

Sony CyberShot digital camera features
Sweep Panorama makes it uniquely fun and easy to capture landscapes, city skylines, group portraits and more. Just press the shutter button and sweep the camera to take in the whole scene. Sweep Panorama automatically stitches together a burst of images in moments, creating a single ultra-wide image with a huge field of view up to 185 degrees. Even slimmer and more compact than its predecessor, the Sony CyberShoy W-Series boast a bright f/2.4 Sony G lens with 5x optical zoom and 24mm wide angle to take full advantage of the CCD sensor’s 14.1 effective megapixel resolution. With an extra wide aperture, this high-quality lens opens up fresh creative possibilities, from smoothly-defocused portraits to atmospheric low-light shooting without flash.

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Sony CyberShot cameras

Sony W-Series feature Picture Motion Browser software
The new Sony Cyber-shot digital cameras feature in-built Picture Motion Browser (PMB) Portable software. Just connect the camera via USB to any Internet-ready PC: with just a few clicks it’s easy to upload pictures and video clips directly from Cyber-shot to your favourite image and video sharing sites on the web. A slot for Memory Stick PRO Duo and SD/SDHC memory cards (sold separately) is offered to suit users’ personal shooting preferences.

Sony CyberShot W-Series
• Compact, colourful and affordable
• 14.1 effective megapixels
• f/2.4 G Lens with 24mm wide angle and 5x optical zoom
• Sweep Panorama
• HD movie mode

Sony CyberShot cameras

Sony Cyber-Shot digital camera accessories
There’s a full range of official accessories by Sony to help you get the best from your Cyber-shot. You’ll never miss another shooting opportunity with the latest generation of InfoLITHIUM rechargeable batteries for Cyber-shot. An enhanced new design ensures super-long shooting plus rapid charging in a slim, light, space-saving profile.

Sony CyberShot cameras

Sony Cyber-Shot digital camera accessories
There’s a full range of official accessories by Sony to help you get the best from your Cyber-shot. You’ll never miss another shooting opportunity with the latest generation of InfoLITHIUM rechargeable batteries for Cyber-shot. An enhanced new design ensures super-long shooting plus rapid charging in a slim, light, space-saving profile.

Sony CyberShot cameras

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).