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Sony bloggie cameras

Ilse Jurrien
PMA 2010 Report
Saturday 30th, January 2010
Posted by: Ilse Jurrien

It’s all about capturing the moment. And it’s the spirit of fun, spontaneous still and video shooting and sharing that comes alive with the launch of bloggie - a fresh concept in style-conscious, premium quality Mobile HD snap cameras by Sony. The bloggie name makes its European debut with two funky models. Both Sony bloggie cameras make it brilliantly easy to grab crisp photos and video clips for quick, hassle-free sharing on the web. Slipping effortlessly into a pocket or bag, the Sony bloggie MHS-PM5 and MHS-CM5 are perfect partners for parties, days out or trips away when you don’t want to miss the action.

Sony bloggie cameras

Sony bloggie cameras record HD video and photos
Colourful, light and easy to carry, the Sony bloggie camera is the fabulously spontaneous way to share memories, update your personal blog or post to social networking apps while you’re travelling. Just point and shoot: then walk into any web café, hook up the Sony bloggie and upload your life using the camera’s embedded PMB Portable software. Both new Sony bloggie camera models are fun and simple to use. Press a button and shoot crisp, clear 5 megapixel still photos. Press another button and capture the moment in sparkling Full HD MP4 video.

Sony bloggie MHS-PM5 and MHS-CM5 cameras
The Sony bloggie PM5 and Sony bloggie CM5 can record both super-smooth 1280x720/60p video and high resolution Full HD 1920x1080/30p clips. On-board SteadyShot image stabilisation cuts camera shake when you’re shooting handheld, and Face Detection fine-tunes camera settings for clear, captivating portraits. Styled in a choice of four vibrant colour finishes, the Sony bloggie MHS-PM5 features a rotating lens that swivels 270 degrees to capture life from any angle: get down low, aim high or shoot yourself. The bright, high resolution 6.0cm LCD screen shows camera settings in the bottom half of the display while you’re shooting. When you want to see the results, turn the Sony bloggie camera horizontally and enjoy your clips and photos in screen-filling landscape format.

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Sony bloggie cameras

360 Video mode on the Sony bloggie cameras
The Sony bloggie PM5K also includes a special 360 Video lens adaptor that lets you experience incredible panoramic videos. Just slip on the adaptor and start shooting in 360 Video mode: there’s no need to make any other adjustments. The Sony bloggie mobile HD snap captures panoramic video as specially encoded files that can be ‘unwrapped’ for PC viewing using supplied PMB software and 360 Video Player application. It’s a completely new way of seeing the world from every angle.

Sony bloggie video camera features
Featuring a chic ‘pistol grip’ vertical styling, the Sony bloggie CM5 boasts a high-quality 5x optical zoom lens, plus a swivel 6.2cm LCD screen that flips out for comfortable shooting and viewing. The Sony bloggy CM5 also sports an HDMI connector, letting you enjoy photos and Full HD clips on your BRAVIA or any HD TV. The Sony bloggie cameras include everything you need to keep track of your digital lifestyle. After shooting, both cameras link directly to your PC or Mac via the built-in USB connector that tucks away snugly when not in use.

Sony bloggie cameras

Sony bloggie supports PMB portable software
The embedded PMB Portable software launches automatically when bloggie is connected to your PC or Macintosh, letting you view, select and upload clips to popular social apps and media sharing sites like Picasa and YouTube. There’s no need to install any editing or file transfer software on the computer, making Sony bloggie ideal for use in any web café while you’re travelling. You don’t even need to carry a charger with you: the camera’s battery is automatically charged while it’s connected to your computer via USB.

Sony bloggie lets you share your pictures online
The simple integration for sharing content on Facebook will also be available as a downloadable update to this software in spring. This complements the existing sharing capability with such sites as YouTube and Picasa Web Albums. With the new version, users will have the ability to share photos and videos on Facebook directly from PMB Portable software.

Sony bloggie cameras

Sony bloggie cameras - Availability
A slot for Memory Stick PRO Duo and SD/SDHC memory cards (sold separately) caters for users’ personal shooting preferences. There’s also a full range of optional accessories by Sony to help you get the best out of your bloggie. The Sony bloggie PM5, PM5K and CM5 Mobile HD Snap Cameras are available from Feburary 2010.

Sony bloggie cameras

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).