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Panasonic DMC-FP2

Dennis Hissink
PMA 2010 Report
Sunday 31st, January 2010
Posted by: Dennis Hissink

Panasonic introduces the new ultra slim design 14.1-megapixel Lumix DMC-FP2 digital camera with a newly developed ultra thin 4x optical zoom (equivalent to 35mm to 140mm on a 35mm camera) lens with folded optics. Newly adopted lens cover is not only for the lens protection but also to serve as a power switch of the camera. Actions of taking the camera out and turning the power of it on can be seamless and astonishingly quick. What is newly featured in the Panasonic DMC-FP2 is HD(high definition) movie recording capability in 720p motion jpeg. Not only viewing the movie on PC but also burning the movie and photos made into a slideshow of MPEG2 file on a DVD disc to enjoy watching it on TV via the bundled software PHOTOfunSTUDIO.

Panasonic DMC-FP2

Panasonic DMC-FP2 features an iA mode
Panasonic's world-acclaimed iA (intelligent auto) mode makes it easy for anyone to take beautiful photos by various shooting-assist functions. The Panasonic Lumix FP2 comprehends MEGA O.I.S.(Optical Image Stabilizer) for hand-shake, Intelligent ISO Control for subject movement, Face detection and Intelligent Scene Selector. The dedicated iA button on the top of the camera lets you enter the iA mode directly. Once you enter iA mode, these multi-capable functions happen automatically, so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.

Panasonic DMC-FP2 LCD display and lens
The Panasonic Lumix DMC-FP2 incorporates a 2.7-inch 230,000-dot LCD with Intelligent LCD function, which detects the lighting condition and controls the brightness level of the LCD in 11 fine steps, to offer a display with the most appropriate clarity in any situation. The Panasonic FP2 features a high-quality 4x optical zoom Lumix DC Lens(35-140mm). The folded optics of the shaft guide method is adopted to secure the toughness of the lens unit. Comprising 11 elements and a prism unit in 10 groups, including an ED lens and 4 aspherical lenses with 7 aspherical surfaces, this advanced lens unit renders high resolution image corner to corner even adopting the folded optics. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function provides additional magnification, extending the zoom power to 8.4x (294mm) by using the center part of the high resolution CCD.

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Panasonic DMC-FP2

Panasonic Lumix DMC-FP2 boasts a Venus Engine IV processor
The image-processing LSI, Venus Engine IV, features advanced signal processing technology for rendering high quality images. Featured in the Panasonic DMC-FP2, the multi-task image-processing engine Venus Engine IV supports a super-fast response time. The shutter release time lag is as short as approx. 0.006 second. The camera's quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities together with the sonic speed AF(auto focus) that lets you lock on the subject minimum 0.33 second and the short start-up time of approx. 0.96 second. The Venus Engine IV also supports a High Sensitivity mode that lets the Panasonic Lumix FP2 record at a setting of up to ISO 6400, sensitive enough to capture subjects in near-total darkness without using a flash.

Panasonic FP2 digital camera technologies
Panasonic incorporated the Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. This mode comes of course with the new Panasonic FP2. The MEGA O.I.S. suppress hand-shake and the Intelligent ISO control prevents moving subject to be blurred by optimizing the shutter speed and ISO setting, to render sharp, clear images whatever the shooting situation is. Human faces are captured in focus and appropriate exposure with the Face Detection. Unwanted red-eyes are digitally corrected and backlight compensation automatically activates if they happens. Intelligent Scene Selector, which automatically selects whichever of 6 scene modes - Macro, Portrait, Scenery, Night Portrait, Night Scenery and newly added Sunset - that best suits the shooting situation. The Quick AF system allows the FP2 to keep focus on the subject while the camera is in recording mode even before without pressing a shutter button halfway, to get the best result out of a shutter chance because the focus is always near the subject and the AF time is minimized. The user can activate all of these useful, convenient shooting-assist functions by simply pressing an dedicated iA button on the top of the camera. All these make the Panasonic Lumix DMC-FP2 the ultimate, super-versatile automatic digital camera for capturing clear, beautiful, mistake-free photos with ease.

Panasonic DMC-FP2

Scene modes on the Panasonic DMC-FP2
The new Panasonic FP2 features a variety of functionalities to expand fun and convenience for users at every stage to enjoy taking beautiful pictures. A rich variety of scene modes make it easy to get beautiful photos in a range of photographic situations. Baby, Pet and Sports mode take advantage of the Intelligent ISO Control as previously described, to let you get great results even if the subjects have unexpected motion. Furthermore, you can record the name and birthday of your children or pet and embed the information of the name and at which age in year and month the photo was taken on the photo, and choose to print either or both of them on the photo. Photo Frame mode lets the user put attractive borders around the photo. When printed, the photos look like postcards in picture frames, making them ideal postcards.

Panasonic Lumix FP2 incorporates My Scene setting
The functions and settings used most often, such as O.I.S., consecutive shooting, auto focus point, white balance adjustment, ISO level, image size and LCD mode are quickly and easily accessed via the Quick Setting function. There's no need to open menus to adjust them. The user can select from among several pretty icons for the camera to use for indicating when the subject is in focus. With the My Scene setting, the user can assign up to specific Scene modes to that setting, and switch instantly to the mode when desired. Using the Macro Zoom function, the user can pull subjects even closer than the closest point possible with the wide-angle setting by using 3x digital zoom, and capture dramatic close-ups.

Panasonic DMC-FP2

Panasonic Lumix FP2 availability
In addition to the conventional SD/SDHC memory card, the Panasonic Lumix DMC-FP2 accepts next-generation SD format SDXC, that features high potential in both capacity and data transfer speed. The Panasonic FP2 is compatible with Windows 7. Built of high-quality aluminum, the Panasonic Lumix FP2 brings an especially wide color variation to the series to choose from; silver, black, red, gray, orange, blue, light pink and green. Uncompromising beauty lies in both appearance and recording photo of the DMC-FP2.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).