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Sony SD cards

Mark Peters
PMA 2010 Report
Saturday 30th, January 2010
Posted by: Mark Peters

Sony is set to bring its special blend of quality, reliability and performance to the memory card market with the launch of a range of SD / SDHC and microSD / microSDHC memory cards. With the Memory Stick product line, Sony also introduces the world's first, high value-added model with the function of close proximity wireless transfer technology Transfer Jet (MS-JX8) aiming at offering new advantage and unique user experience to customers instead of supplying a memory card for recording / storing data. "SxS (S by S) Memory Card" for professional products offers users various benefits which support and enhance features of a host device with its ultra high-speed data-transfer and high reliability.

Sony SD cards

Sony SD cards for HD video recording
The new cards are the end point of a rigorous program of testing and development designed to create a superior product. The result is exceptionally durable, trustworthy and have a long-life memory. All cards offer the performance necessary to get the very best from sophisticated hardware. Class 4 data transfer speed means stable HD video recording and more than enough speed to cope with the advanced functions of compact digital cameras and high-end camera phones.

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Sony SD card offers File rescue software
Sony SD/SDHC and microSD/SDHC memory cards offer customers added value in other ways too. For a start, they will get peace of mind thanks to powerful File Rescue software, available as a simple, free download. This enables quick retrieval of photos, video, or music that were damaged or deleted by mistake. Then there’s x-Pict Story, also available as a free download, which lets you combine your choice of music with your pictures to create outstanding slideshows. The software is so easy to use everyone in the family can join in, and a slideshow-sharing function ideal for uploading to video sharing service like YouTube means no-one need miss out on the fun.

Sony SD cards

Sony SD memory card price & availability
File Rescue and x-Pict Story are available as free downloads.
The Sony SD memory card range includes:
• 2GB, 4GB, 8GB, 16GB and 32GB models, while the microSD/microSDHC line-up offers a choice of 2GB, 4GB and 8GB capacities (SD Adapter included as standard)
• All cards are ultra-resistant to shocks and withstand temperature from -25C to 85C
• Special, easy-recycle packaging features less plastic and reduced weight
• Sony SD memory cards will go on sale in February 2010.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).