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Olympus Stylus 7040

Dennis Hissink
PMA 2010 Report
Saturday 30th, January 2010
Posted by: Dennis Hissink

Olympus unveils its most powerful line-up of premium Stylus cameras. The Olympus Stylus Digital 7040 offers beautiful High-Definition (HD) video, 14 megapixels to capture brilliant images, features like Magic Filter that transform average photos into works of art, and AF tracking so your subjects are always in focus. Next to a 7x wide angle zoom lens is the Olympus Stylus 7040 balanced with a new graphical user interface (GUI) for easy operation and new Olympus [ib] software for rapid downloading and improved photo organization with Geotagging and Face Recognition functionality. The new Olympus Stylus 7040 also comes in a range of colors to suit your individual style.

Olympus Stylus 7040

Olympus Stylus Digital 7040 digital camera
"The new Olympus Stylus 7040 camera is the best of all worlds with high-definition video, stunning high resolution stills and a powerful zoom range," said Nadine Clark, product manager, Olympus Imaging America Inc. "In-Camera Creative Filters let your inner creativity shine, while Shadow Adjustment Technology, In-Camera Panorama and AF tracking make it easier than ever to capture exceptional images."

Olympus Stylus 7040 features HD video
With the new Olympus Stylus Digital 7040 camera you can shoot gorgeous 720p HD videos, so you’ll never miss the chance to capture the scene. Activating HD recording is incredibly easy with a dedicated one-touch button, and playback is also a breeze. Now, you’ll be the hit of the party or any family function when you proudly display your brilliant images and videos on high-definition televisions. Simply connect the camera to an HDTV with an HDMI cable, which can be purchased separately at any consumer electronics store. With HDMI Control, you can use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your favorite couch.

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Olympus Stylus 7040

Olympus Stylus Digital 7040 camera technologies
The Olympus Stylus 7040 camera offers a 14-megapixel image sensor enabling consumers to achieve consistently sharp and vivid images when producing large-format prints or cropping / enlarging a portion of an image. AF Tracking technology locks your fast-moving subject in focus, and continuously adjusts focus and brightness. This enables you to keep fast-moving and unpredictable subjects like small children and pets in focus for the perfect shot. There’s even a specially designed AF Tracking "Pet Mode" for animal lovers.

Shoot panaroma photos with the Olympus Stylus 7040
In-Camera Panorama mode captures three images and stitches them together to create one amazing panoramic picture. Simply press the shutter button and slowly pan across a panoramic scene. The second and third images will be captured automatically and stitched together with the first image - resulting in one seamless panorama. To create the ultimate panoramic picture, consumers can use the Olympus [ib] software to stitch up to 10 images together.

Olympus Stylus 7040

Shadow Adjustment integrated in the Olympus 7040
Shooting outdoors in bright daylight can be tricky because of the extreme contrast between dark shadowed areas and bright sunlit areas. While the human eye is capable of detecting the nuances between dark and light and all the details in between, image sensors traditionally have not been quite as sensitive. The Olympus 7040 camera addresses this challenge head-on with Shadow Adjustment Technology, which compensates for extreme contrast where the shadow areas are underexposed and lack visible detail. With this technology, users can preview and capture images with the same contrast as the naked eye.

Olympus Stylus Digital 7040 features Magic Filters
In-camera Art Features debuted on Olympus E-System DSLR (digital single lens reflex) cameras last year. A similar feature, entitled Magic Filter, has been developed for the new Olympus Stylus 7040. Magic Filter enables the user to enhance and customize images as they’re being captured. This translates into more fun and flexibility as customization is no longer limited to using expensive and time-consuming computer software. The new Magic Filter includes:
• Pop Art - Enhance and saturate colors to create vivid, high-impact pictures that express the joyful, lighthearted feeling of the Pop Art style of the 1960s
• Pin Hole - Reduce the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center
• Fish-Eye - Emulate the wide-angle of a fish-eye lens by taking extremely wide, hemispherical images and magnifying the center of the frame
• Drawing - Turn your image into a sketch outline for children to color

Olympus Stylus 7040

Olympus Stylus 7040 price & accessories
The sleek, lightweight metal body of the Olympus Stylus 7040 camera comes in a variety of colors to suit everyone’s style. The Olympus Stylus-7040 is available in titanium, pink and light blue. The Olympus Stylus-7040 will be available in February 2010. The camera includes: wrist strap, camera WIN/Mac USB cable, audio/video cable, Li-Ion rechargeable battery, warranty card and manual and Olympus [ib] software on the camera. The estimated retail price of the Olympus Stylus 7040 will be $249.99.

Olympus Stylus 7040

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).