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Samsung TL240

Dennis Hissink
PMA 2018 Report
Saturday 30th, January 2010
Posted by: Dennis Hissink

Samsung America unveil the TL240, a stylish 14.2 megapixel digital camera that is fully loaded with an array of impressive features that truly enhance the digital imaging experience for consumers. Highlighted by ergonomic and elegant designs, the new Samsung TL240 is ideal for the consumer on-the-go looking for a digital compact camera that can do it all. The Samsung TL240 features an impressive 3.5-inch touch screen. The Samsung TL240 will be on display during the 2010 International Consumer Electronics Show, January 7-10, 2010, in the Samsung booth in the Central Hall of the Las Vegas Convention Center.

Samsung TL240

Samsung TL240 digital camera
“Consumers are looking for that great all-in-one camera - a digital camera that takes great pictures, is visually appealing, and provides a wealth of features to ensure a great image or video every time,” said Mr. SJ Park, CEO of Samsung Digital Imaging Company. “The Samsung TL240 delivers on that need for consumers to have a camera that does it all.

Samsung TL240 uses hydro-forming technology
Samsung’s design engineers were able to produce one of the most remarkable camera designs in the industry with the help of hydro-forming technology. Hydro-forming allows for greater flexibility during the design process and gives manufacturers the ability to produce smoother silhouettes, seamless bonding, and higher quality surfaces. The Samsung TL240 is the first consumer electronic products ever to be manufactured using hydro-forming technology.

Samsung TL240 camera lens
Despite the svelte 0.77-inch stainless-steel frame, the Samsung TL240 houses an impressive Schneider Kreuznach lens which boasts a design inspired by the mirror-writings of Leonardo da Vinci. When powered up, the cameras’ lens barrels extend and the lens specifications, including focal length and speed, appear with a hidden color accent in the concave reflective ring that surrounds the lens. These specifications are inscribed in reverse on the cameras’ lens barrels and disappear when the lens naturally retracts into the camera body. The distinctive design makes an immediate and lasting impression.

Samsung TL240 camera features a 7x zoom lens
The Samsung TL240 offers a powerful 7x optical zoom on the high-performance, oversized Schneider Kreuznach lens. To help reduce blur, this impressive lens is paired with Samsung’s Dual Image Stabilization technology, which combines both optical and digital stabilizers to counteract the negative effects of a user’s shaky hand. End-users can also take advantage of the cameras’ 7x optical zoom and optical image stabilization while recording video. The Samsung TL240 offers 720p HD video recording at 30 frames-per-second in H.264 format. The camera also comes complete with built-in HDMI connectivity, giving users the ability to effortlessly view their HD video and digital still images on an HDTV or HD monitor.

Samsung TL240

Samsung TL240 equipped with Smart Gesture UI
The Samsung TL240 features a 3.5” touch screen TFT LCD. The massive display houses Samsung’s Smart Gesture touch screen user interface which is complimented by an internal Gravity sensor for added ease of use. Smart Gesture is one of the most advanced and accurate touch-screen user interfaces on the market, and it gives users the ability to access and use key features with either a simple tilt or a hand gesture. The Smart Gesture adds a level of fun to the way users interact with and enjoy their content, allowing them to quickly scroll through their photos with a swipe of their finger or by slightly tilting the camera in either direction. Users can also easily delete photos from their library using Smart Gesture by marking an “X” on the screen with their finger, or rotate an image by drawing a circle (O) on the screen. Smart Gesture UI also offers useful auto-focusing options such as object tracking and one-touch auto focusing. Object tracking enables users to focus on any area by touching the location on the screen with their fingertip. Once the object or location is selected, the camera will lock and keep their focus on the subject even if it’s moving within the frame. Users can also proceed to take that photo by continuing to hold the location with their finger for two seconds, thanks to the cameras’ one-touch auto focusing capabilities.

Samsung TL240 digital camera design
The Samsung TL240 is also highlighted by a slanted design, which places the back of the camera at a seven degree angle. This subtle design accent proves to be extremely useful for consumers who are interested in taking self-portraits and group shots. The issue that many consumers face when taking self-portraits or group shots with traditional digital cameras is that the camera must be positioned much higher than the subjects in order to capture the complete image. Thanks to the seven degree angling of the Samsung TL240, the lens will always be pointed at the subjects’ faces even if the camera is positioned at a lower angle. Furthermore, unlike traditional shutter buttons which sit flat on top of the camera, the TL240 offers a slanted shutter button which makes the digital camera more comfortable to hold and operate.

Samsung TL240 includes Smart Auto technology
The new Samsung TL240 also makes it easier than ever for consumers to capture the perfect shot thanks to Samsung’s Smart Auto 2.0 (Still & Movie) scene recognition technology. Smart Auto 2.0 technology will automatically recognize the user’s current shooting environment and select the appropriate settings to achieve the best results possible. Additionally, Samsung’s Smart Auto 2.0 scene recognition technology can also be used to record video, producing the highest quality footage and results no matter where consumers will be using the camera.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).