News alert

Sign-up for our PMA 2018 news headlines and get notified when new digital cameras are being launched at the 2018 PMA Show in Anaheim, California, USA...

RSS

The latest digital imaging news is also available through our PMA 2018 RSS service. Add the RSS feed to your news feeder and you will receive constantly updated articles on all the PMA 2018 news. To use our RSS service you will need an RSS reader, of which there are many available online.

PMA 2018 RSSPMA 2018 News
PMA 2018 Sitemap by CategorySitemap by Category
PMA 2018 Sitemap by BrandSitemap by Brand

Olympus Stylus Tough 3000

Mark Peters
PMA 2018 Report
Saturday 30th, January 2010
Posted by: Mark Peters

Olympus unveils the Stylus Tough 3000, a shockproof, waterproof and freezeproof compact camera designed to capture all of life’s adventures from the extreme to the everyday. As the first Olympus Stylus Tough camera with High-Definition (HD) video, features like Magic Filter that expand your creativity and AF tracking to keep subjects in focus, the Stylus Tough 3000 is as smart as it is durable. The Olympus Stylus Tough 3000 also offers a new graphical user interface (GUI) for intuitive operation and new Olympus [ib] software for rapid downloading and enhanced photo organization with Geotagging and Face Recognition functionality. It’s also the first of several Stylus Tough cameras to be launched in 2010.

Olympus Stylus Tough 3000

Olympus Stylus Tough 3000 features HD video recording
The Olympus Stylus Tough-3000 shoots gorgeous 720p HD videos using a dedicated one-touch button, so you’ll always capture the scene. Playback is also a breeze. Now, you’ll be the hit of the party or any family function when you proudly display your brilliant images and videos on high-definition televisions. Simply connect the camera to an HDTV with an HDMI cable, which can be purchased separately at any consumer electronics store. With HDMI Control, you can use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your favorite couch.

Waterproof Olympus Stylus Tough 3000 digital camera
"The Olympus Stylus Tough 3000 is the latest in the Stylus Tough series, a family of compact cameras designed for the places where families really go, like the pool, the slopes and the great outdoors," said Nadine Clark, product manager, Olympus Imaging America Inc. "With HD video and 12 megapixels of resolution, you’ll relive life’s adventures."

Olympus Stylus Tough-3000 integrates AF tracking technology
AF Tracking technology locks your fast-moving subject in focus, and continuously adjusts focus and brightness. This enables you to keep in focus fast-moving and unpredictable subjects like snowboarders on your favorite mountain, tropical fish while snorkeling or children at play anywhere in the great outdoors to capture the perfect shot. There’s even a specially designed AF Tracking “Pet Mode” for animal lovers.

Olympus Stylus Tough 3000 waterproof and shockproof
Afraid the mountain wind might sweep a camera out of your hands and dash it on the rocks below? Never fear, the Olympus Stylus Tough 3000, available in fun and sporty red, pink, blue and green, can withstand a five-foot drop thanks to the Stylus Tough series’ shock-absorbing technology, which minimizes the impact on the lens and circuitry. Olympus Stylus Tough series cameras perform as well underwater as they do on land because their lightweight, yet durable exteriors are matched with interior rubber gaskets and O-rings to seal out the elements. The Olympus Tough 3000 can be submerged up to 10 feet underwater. The inclusion of four preset underwater scene modes makes this camera perfect for taking photos while swimming, snorkeling or simply having worry-free fun in the pool. It can also capture HD movies underwater. The camera features a water-repellent lens coating to prevent water droplets from forming on the lens and enabling you to get crystal-clear shots no matter how wet the shooting environment.

Olympus Stylus Tough 3000

Olympus Stylus Tough 3000 freezeproof camera
Whether you’re in the arctic tundra or building a snowman in your backyard, the Olympus Stylus 3000 camera can still perform when the temperature dips well below freezing (14 degrees Fahrenheit; -10 degrees Celsius). Stylus Tough cameras continue to enable you to capture great images in freezing situations where most traditional cameras would fail.

Tap control and face detection on the Olympus Stylus Tough 3000
The Stylus Tough cameras can be controlled with a simple tap on their top, back or sides, which is made possible thanks to their internal 3D accelerometer that detects the direction of the force on the camera’s body. In adverse climates, Tap Control ensures fast adjustment of settings even if you are wearing gloves that make pressing traditional buttons nearly impossible. Portrait and group shots make family reunions live beyond the short event, and with Face Detection you’ll capture even the shyest relatives. The Olympus Stylus 3000 detects up to 16 faces within the frame and automatically focuses and optimizes exposure to capture sharp, brilliant portraits and group shots. Thanks to the unrivaled durability of the Stylus Tough series, you’ll capture amazing photos even if your next family reunion is at a national park, a water park or a ski slope!

Olympus Stylus Tough 3000

Olympus Tough 3000 features a in-camera panorama mode
Skating at night? You won’t be the last one on the ice setting your camera. Intelligent Auto Mode automatically identifies what you are shooting (i.e., Portrait, Night + Portrait, Landscape, Macro and Sports) and adjusts the camera’s settings to capture the best quality results. Firsttime users can jump into this quick and hassle-free feature that does the thinking for them and produces incredible images. The places you can take Olympus Stylus Tough cameras - the rocky terrain of the Grand Canyon, the arctic glaciers of Alaska or the volcanic sand beaches of Hawaii - are locations where you want to capture as much of the scene as you can. In-Camera Panorama mode makes it easy by capturing three images and stitching them together to create one amazing panoramic picture. Simply press the shutter button and slowly pan across a panoramic scene. The second and third images will be captured automatically and stitched together with the first image - resulting in one seamless panorama-size picture. To create the ultimate panoramic picture, consumers can use the Olympus [ib] Software to stitch up to 10 images together.

Olympus Stylus Tough 3000 price & availability
Olympus’ new Spring 2010 digital compact cameras offer SD capability for up to 32 gigabytes of capacity. The Olympus Stylus Tough-3000 will be available in February 2010. It includes: wrist strap, camera WIN/Mac USB cable, audio/video cable, Li-Ion rechargeable battery, warranty card and manual and Olympus [ib] Software on the camera. Olympus Stylus Tough 3000 Estimated Street Price: $229.99 US.

Recommended related articles

Next or previous article

The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).