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Olympus Mju 7040

Ilse Jurrien
PMA 2010 Report
Saturday 30th, January 2010
Posted by: Ilse Jurrien

Ultra-slim yet bursting with power, Olympus’ latest Mju pocket camera is ready for its close-up. The new stylish Olympus Mju 7040 has retained the original Mju series size, but its zoom power and features have grown exponentially. With 14 Megapixels and 2GB of internal memory the new Olympus Mju 7040 camera shoots brilliant pictures and leaves plenty of space to save your masterpieces. Fitted with a 7x wide optical zoom and internal memory for endless shooting, the Olympus 7040 extra-thin zoom camera is a real technology heavyweight. Sporting the trusted Olympus technology and available in a range of stunning colours, the Olympus Mju-7040 will hit stores in March 2010.

Olympus Mju 7040

14 megapixel Olympus Mju Digital 7040 camera
The 7x optical zoom ensures you’ll never be at a loss when capturing a group of friends or a point in the distance. Then simply flip through the results using the new Photo Surfing option. Thanks to Olympus [ib] technology, the camera allows pictures tagged by event, person, or location (using Face Recognition and GPS) to be located easily. The 3" LCD screen on the Olympus Mju 7040 makes sharing or looking up the latest trick in the In-Camera Manual all the more enjoyable. And you can even shoot HD movies to capture important events in all their glory and relax by watching them on TV via HDMI. What more can you ask for?

Olympus 7040 digital camera features
Well, you could request a number of other Olympus functions, and it almost goes without saying that these are on board as well. To name a few: Dual Image Stabilisation, i-Auto, AF Tracking, Beauty Mode, and In-Camera Panorama all let you snap great shots without worrying about the details. Magic Filters are also on hand to let you test the limits of your creativity.

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Olympus Mju 7040

Olympus Mju-7040 features AF tracking system and face detection
The advanced face detection technology on the Olympus Mju Digital 7040 searches for faces in a composition and recognises them as the main subject. The camera then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. Advanced Face Detection Technology can detect up to 16 faces. Furthermore, an AF tracking system tracks the moving subject automatically and keeps it continually in focus for pictures that are optimally focused and exposed. The Olympus µ 7040 also memorises subject data even when the subject goes out of frame and resumes tracking when it reappears. Moreover the Beauty mode touches up the appearance of subjects even while the shot is being taken. The Beauty mode feature recognises faces and automatically makes skin on the face and adjacent areas appear smoother, brighter and more youthful.

Olympus Mju Digital 7040 incorporates a panorama mode
Providing two-fold protection, this special function helps to avoid image blur caused by camera shake or fast-moving subjects. The Olympus Mju 7040 combines high ISO values with a CCD-based mechanical image stabiliser, where a built-in gyro sensor detects camera movement and adjusts the CCD accordingly. A in-camera panorama mode allowing users to instantly compose panoramas of approx. 130° right inside the camera. By framing each shot in step with the on-screen guide, exciting panoramic scenes can be stitched together for a more realistic and emotional depiction of any landscape or skyline.

Olympus Mju 7040

Olympus Mju 7040 incorporates Magic Filters
Enables special artistic effects to be created directly in the camera.
• Pop Art: Enhances colours, making them stronger and more vivid to create high-impact pictures that express the happy, light-hearted feeling of the pop art style.
• Fish-Eye: Reproduces the dramatic effect of a fish eye lens, lending a new perspective to the whole scene with a “round” effect.
• Sketch: Gives the impression that subjects have been sketched by an artist by transforming images into line drawings.
• Pin Hole: Reduces the peripheral brightness like an image seen through a pinhole. Added to this is a unique colour tone that results in a style that has an air of secrecy or portrays the feeling of being lost in another dimension or space.

Olympus Mju 7040

i-Auto mode on the Olympus Mju Digital 7040 camera
The “intelligent-Auto” mode uses advanced automatic detection technology to allow the Olympus 7040 camera to recognise the five most commonly used scenes automatically. The new Olympus digital camera enables the capture of perfect photos without any need for manual settings. Olympus also offers [ib] software, an integrated photo browsing and organising software. Using the software on a PC, images can be organised by person, by place or by event. The information tagged in each photo allows selected pictures to be viewed on a PC. Small in size but big in zoom power and technology, the Olympus Mju-7040 will be available in March 2010 in Titanium Silver, Copper Blue and Dusty Pink

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).