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Olympus Mju Tough 3000

Ilse Jurrien
PMA 2010 Report
Saturday 30th, January 2010
Posted by: Ilse Jurrien

Perfect for everyday adventures, the new Olympus Mju Tough 3000 is the latest addition to Olympus’ school of hard knocks. With new features such as an HD movie function and [ib] software, the wallet-friendly model aims to please. The Olympus Mju Tough 3000 inherits the award-winning Mju Tough 8000 3.6x wide optical zoom, and has been fitted with everything from Dual Image Stabilisation to Magic Filters. Waterproof to 3m, shockproof to 1.5m, and freezeproof to -10°C, the 12 Megapixel Olympus Mju Tough 3000 will be available in Oxide Red, Turquoise Blue, Hot Pink and Emerald Green from March 2010.

Olympus Mju Tough 3000

Olympus Mju Tough 3000 digital camera
Chronicle all the action in an HD movie and show your friends on a TV connected via HDMI or flip through images easily on the spot with Photo Surfing. Thanks to Olympus’ new [ib] software, you can quickly locate those particular events, people and locations tagged using GPS, Face Detection, or the date. Group portraits as well as shots of a favourite band rocking-out on stage come out just as you imagined with the versatile 3.6x wide optical zoom (28-102mm). Also a plus of the Olympus Mju Tough-3000: you’ll never be left wanting for space or caught with a dead battery with the convenient 1GB of internal memory, an additional SD card slot and a practical USB charger.

Olympus Tough 3000 features AF tracking system and face detection
The advanced face detection technology on the Olympus Mju Tough 3000 searches for faces in a composition and recognises them as the main subject. The camera then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. Advanced Face Detection Technology can detect up to 16 faces. Furthermore, an AF tracking system tracks the moving subject automatically and keeps it continually in focus for pictures that are optimally focused and exposed. The Olympus µ Tough 3000 also memorises subject data even when the subject goes out of frame and resumes tracking when it reappears. Moreover the Beauty mode touches up the appearance of subjects even while the shot is being taken. The Beauty mode feature recognises faces and automatically makes skin on the face and adjacent areas appear smoother, brighter and more youthful.

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Olympus Mju Tough 3000

Olympus Mju Tough-3000 incorporates a panorama mode
Providing two-fold protection, this special function helps to avoid image blur caused by camera shake or fast-moving subjects. The Olympus Mju Tough 3000 combines high ISO values with a CCD-based mechanical image stabiliser, where a built-in gyro sensor detects camera movement and adjusts the CCD accordingly. A in-camera panorama mode allowing users to instantly compose panoramas of approx. 130° right inside the camera. By framing each shot in step with the on-screen guide, exciting panoramic scenes can be stitched together for a more realistic and emotional depiction of any landscape or skyline.

i-Auto mode on the Olympus Mju Tough 3000 camera
The “intelligent-Auto” mode uses advanced automatic detection technology to allow the Olympus Tough 3000 camera to recognise the five most commonly used scenes automatically. The new Olympus digital camera enables the capture of perfect photos without any need for manual settings. Olympus also offers [ib] software, an integrated photo browsing and organising software. Using the software on a PC, images can be organised by person, by place or by event. The information tagged in each photo allows selected pictures to be viewed on a PC.

Olympus Mju Tough 3000

Olympus Mju 3000 incorporates Magic Filters
Enables special artistic effects to be created directly in the camera.
• Pop Art: Enhances colours, making them stronger and more vivid to create high-impact pictures that express the happy, light-hearted feeling of the pop art style.
• Fish-Eye: Reproduces the dramatic effect of a fish eye lens, lending a new perspective to the whole scene with a “round” effect.
• Sketch: Gives the impression that subjects have been sketched by an artist by transforming images into line drawings.
• Pin Hole: Reduces the peripheral brightness like an image seen through a pinhole. Added to this is a unique colour tone that results in a style that has an air of secrecy or portrays the feeling of being lost in another dimension or space.

Olympus Mju Tough 3000

Olympus Mju Tough 3000 colors and avialability
Besides all that, the Olympus Mju Tough 3000’s In-Camera Manual is on hand whenever you need help or some tricks. And just like with the rest of the Tough family, a variety of trusted Olympus features from Beauty Mode and i-Auto, AF Tracking to Dual Image Stabilisation make taking great shots easy. The shockproof, waterproof and freezeproof Mju Tough 3000 is an affordable solution to capture all of life’s surprises. The Olympus Mju Tough-3000 will be available in Oxide Red, Turquoise Blue, Hot Pink and Emerald Green from March 2010.

Olympus Mju Tough 3000

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).