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Olympus FE-4040

Ilse Jurrien
PMA 2018 Report
Saturday 30th, January 2010
Posted by: Ilse Jurrien

Olympus introduces its new Olympus FE-4040 digital camera in a kaleidoscopic range of colours. Perfect for quality hounds on a budget, the 14 Megapixel Olympus FE4040 is jam packed with technology. But that doesn’t mean the camera is difficult to use: the Olympus FE-4040 makes capturing great shots easy. For example, AF tracking keeps moving subjects in focus, while i-Auto mode automatically identifies five commonly-encountered types of scenes and adjusts settings accordingly. Advanced Face Detection Technology and the artistic Magic Filters are also on hand. With up to 5x wide optical zoom, panorama and distance shots are a cinch. An SD card slot means worries about space are a thing of the past.

Olympus FE-4040

14 megapixel Olympus FE4040 digital camera
The 14 Megapixel Olympus FE-4040 is so slim; you won’t even notice that it is there until you need the camera. Stylish as can be, the Olympus FE-4040 also impresses with its 4x wide optical zoom (26-105mm), an SD card slot, USB charger and a range of practical options. AF tracking, i-Auto mode, Magic Filters (Fish Eye, Pop Art, Sketch and Pin Hole), and Advanced Face Detection are all on board to make shooting easy. Shaky hands will also appreciate blur free images with a range of stabilisation features, such as the Dual Image Stabilisation. In addition, a 6.9cm/2.7” LCD makes for comfortable viewing or framing. Available in Indium Grey, Aquamarine Blue, Flamingo Pink, and Pure White, a Double-Layered Crystal Shell gives the Olympus FE4040 extra sheen.

Olympus FE-4040 features face detection and AF tracking system
The Advanced Face Detection Technology on the Olympus FE-4040 searches for faces in a composition and recognises them as the main subject. The camera then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. Advanced Face Detection Technology can detect up to 16 faces. Furthermore, an AF tracking system tracks the moving subject automatically and keeps it continually in focus for pictures that are optimally focused and exposed. The Olympus FE4040 also memorises subject data even when the subject goes out of frame and resumes tracking when it reappears.

Olympus FE-4040

i-Auto mode on the Olympus FE-4040 camera
The “intelligent-Auto” mode uses advanced automatic detection technology to allow the FE-4040 camera to recognise the five most commonly used scenes automatically. The new Olympus digital camera enables the capture of perfect photos without any need for manual settings. Olympus also offers [ib] software, an integrated photo browsing and organising software. Using the software on a PC, images can be organised by person, by place or by event. The information tagged in each photo allows selected pictures to be viewed on a PC.

Olympus FE-4040

Olympus FE4040 incorporates Magic Filters
Enables special artistic effects to be created directly in the camera.
• Pop Art: Enhances colours, making them stronger and more vivid to create high-impact pictures that express the happy, light-hearted feeling of the pop art style.
• Fish-Eye: Reproduces the dramatic effect of a fish eye lens, lending a new perspective to the whole scene with a “round” effect.
• Sketch: Gives the impression that subjects have been sketched by an artist by transforming images into line drawings.
• Pin Hole: Reduces the peripheral brightness like an image seen through a pinhole. Added to this is a unique colour tone that results in a style that has an air of secrecy or portrays the feeling of being lost in another dimension or space.

Olympus FE-4040

Olympus FE4040 price & availability
The Olympus FE-4040 follows an easy-to-use ‘one button, one function’ design principle, but if you still need help their convenient In-Camera Help Guide will lead you in the right direction. The new Olympus FE camera comes with the new [ib] software CD and will become available in March 2010.

Olympus FE-4040

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).