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Kodak camcorder

Dennis Hissink
PMA 2010 Report
Saturday 30th, January 2010
Posted by: Dennis Hissink

Kodak introduces the new Kodak Playsport camcorder, a rugged, durable and pocket-size HD camcorder with an appetite for adventure. The Kodak Playsport camcorder is specifically designed for consumers with active lifestyles, allowing them to capture full 1080p HD video - even underwater - with the touch of a button. The Kodak Playsport camcorder is waterproof up to 10 feet and features built-in software and USB cable output so users can edit and easily share with family and friends through sites such as YouTube and Facebook. The Kodak Playsport also features electronic image stabilization and Kodak Imaging Science for sharper videos with vibrant colors and less blur.

Kodak camcorder

Kodak waterproof camcorder
“Today’s consumers want to easily capture and share life’s moments anywhere they happen without trading off quality,” said Phil Scott, Vice President of Marketing, Digital Capture and Devices, Kodak. "We designed the Kodak Playsport camcorder with this in mind, combining the superior features of our HD digital camcorders with a rugged, waterproof exterior so consumers can capture their Kodak Moments in more places - from the inside of a halfpipe on a snowboard or while duck diving on your surfboard.”

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Kodak camcorder

Kodak Playsport features
• Waterproof up to 10 ft. (3 m)
• Full 1080p HD video capture at 30 fps
• Electronic image stabilization
• Brilliant 2.0” color LCD display
• LCD Glare Shield
• Capture 5 MP HD stills (16:9)
• Edit and upload to the Web with built-in software and included USB cable
• Smart face tracking technology
• Incredible low-light performance
• Expandable SD/SDHC Card slot for memory cards up to 32 GB, recording up to 10 hours of HD video
• Li-Ion rechargeable battery with in-camera charging
• HDMI cable output (HDMI cable included)
• Remote control compatible (remote control sold separately)
• MAC and PC compatible

Kodak camcorder

Kodak camcorder accessories
A range of accessories are available for the Kodak Playsport camcorder, including:
• Kodak SDHC Memory Cards, available in 4, 8 and 16 GB customized for optimal video capture
• Kodak Adventure Mount for helmet, handlebars and more
• Kodak Flexi-Tripods
• Kodak Cases, Camera Bags and Neck Straps
• Remote control
• Kodak Li-Ion Rechargeable Digital Camera Battery KLIC-7004
• Battery charger options including Kodak Li-Ion Universal Battery Charger K7600-C, Kodak Solar Charger KS100-C+2, Kodak Portable Charger KP100-C+2

Kodak camcorder

Kodak video camera model name
Through crowdsourcing, a technique utilizing mass collaboration to achieve a business objective, Kodak received thousands of naming suggestions via Twitter and its 1000 Words blog, for the new camcorder. Two winning entries were chosen: Mike Colbourn of Williston, Vermont, entered the name ‘Play’, and Jim Culver of La Mesa, California, entered ‘Sport’. Mike and Jim won a trip to Las Vegas and the 2010 International Consumer Electronics Show to join Kodak in announcing the new name.

Kodak Playsport camcorder price & availability
The Kodak Playsport camcorder will be available in Abyss (black), Wave Crash (blue) and Adrenaline Rush (purple) for US $149.95 MSRP beginning in April 2010 at major retailers including Best Buy and Amazon, as well as the Kodak website. The Kodak Playsport camcorder is also now available for pre-orders on Amazon.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).