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GE E1480W Budget camera

Dennis Hissink
PMA 2018 Report
Saturday 30th, January 2010
Posted by: Dennis Hissink

Whether your New Year’s resolution is to take better pictures or capture more memories, General Imaging unveils its new camera line-up that makes either resolution easy. For focused photographers looking for more power and performance at an affordable price, the GE E1480W is the latest addition to the Power Series. The GE E1480W is loaded with highly‐coveted features, including the ability to film high‐definition movies, 14‐megapixel resolution for incredible clarity, an amazing 8x optical zoom that’s unprecedented at this price point, and a large 3‐inch LCD screen. The new GE E1480W offer advanced features combined with high performance at an unbeatable value, and will be on display for the first time in Las Vegas at CES 2010.

GE E1480W

GE E1480W offers a 28mm lens
At only .83 inches thick, the GE E1480W digital camera offers one of the slimmest 8x optical zoom performance in the market. The General Imaging E1480W offers innovative OIS image stabilization technology that ensures crisp, clear photos every time, while a 28‐mm angle glass lens provides the flexibility to go wide when needed.

GE E1480W

General Imaging E1480W features
"Our customers continue to be impressed with the performance and trusted name of our GE digital cameras. We’re confident that the new GE E1480W will continue to provide that same level of consumer confidence with the latest features and value for virtually every photographer," says Paul Meyhoefer, General Imaging’s vice president of Marketing and Product Planning.

GE E1480W

14 megapixel GE E1480W camera
The GE E1480W includes Pan‐Capture Panorama for seamless, wide‐angle shots; Auto Scene Detection for sharp, vibrant pictures in virtually any setting; Blink, Smile and Face Detection to showcase the best of the people you’re photographing; Image Stabilization for high quality, sharp images; and In‐Camera Red‐Eye Removal. The GE E1480W camera is attractively priced with suggested retail prices (SRPs) of $179.99 and $149.99, respectively. The new General Imaging camera ships this spring, and is available in black, red and silver among other colors.

GE E1480W

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).