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Sony A450

Ilse Jurrien
PMA 2010 Report
Monday 25th, January 2010
Posted by: Ilse Jurrien

The newest addition to the Alpha family of DSLR cameras teams flawless imaging with generous creative options. Powerful yet brilliantly easy to use, the Sony DSLR-A450 is a perfect all-rounder when you’re ready to take your passion for great pictures to a more advanced level. Ideal for active shooters moving up to their next DSLR, it’s at home in any shooting situation, from relaxed portraits to fast-moving sports action. Inside the Sony Alpha 450 is a high-resolution 14.2 (approx.) effective megapixel Exmor CMOS sensor. It’s teamed with the powerful BIONZ processor to deliver highly detailed, ultra-low noise images. Sensitivity extends right up to ISO 12800, allowing you to capture beautifully natural handheld images in low light without flash.

Sony A450

Sony A450 SLR camera features
• 14.2 effective megapixels Exmor CMOS sensor
• Up to 7 fps continuous shooting
• Manual Focus Check Live View
• Auto HDR
• 1,050 shot battery stamina (CIPA measurement)
• SteadyShot INSIDE

Sony DSLR-A450 boost a BIONZ image processor
The powerful BIONZ image processor of the Sony Alpha 450 enables high-speed continuous shooting at up to 5 fps (maximum - approx. figure). In Speed Priority mode (with AF and AE set at start of burst) this increases to an amazing 7 fps (maximum - actual speed depends on shooting conditions and media card). It’s more than enough to catch sports and fast-moving action with ease.

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Sony A450

Sony Alpha 450 features a 2.7" LCD screen
With a generous 95% field of view, the bright optical viewfinder makes framing and composition a pleasure. As an extra refinement, Manual Focus Check Live View previews clear, bright full-resolution images on the 6.7cm (2.7”) Clear Photo LCD screen. With selectable 7x/14x on-screen image enlargement it’s ideal for confirming pin-sharp focus with portraits, still life, macro and architectural scenes.

Creative photography with the Sony A450 SLR
Creative options are enhanced with Auto HDR mode that accommodates bright highlights and dark shadow details in a single frame. Two successive frames shot handheld at different exposure values are merged automatically by the camera. The result is a detail-packed High Dynamic Range image - with no need for a PC image editor and specialists skills. In addition to fully automatic operation, the exposure difference between frames can be manually set up to 3EV, in 0.5EV increments.

Sony A450

Sony A450 incorporates anti-shake correction
Featured right across the DSLR line-up by Sony, SteadyShot INSIDE offers up to 4 steps of anti-shake correction with the full range of 30 Alpha lenses and two teleconvertors, as well as compatible A-mount optics by Konica-Minolta. The Sony Alpha 450 also offers the most impressive shooting stamina of any DSLR camera by Sony to date. The high-capacity battery allows up to 1,050 shots between charges - plenty for a busy weekend’s sightseeing.

Sony Alpha 450 photo enhancement software
Supplied software with the Sony Alpha 450 includes Image Data Converter SR; Image Data Lightbox SR; and PMB (Picture Motion Browser) for easy image management. The Sony Alpha A450 is also compatible with the wide range of high-quality DSLR accessories by Sony, including flashes, carry cases, batteries and chargers, GPS and more.

Sony A450

Connect the Sony DSLR-A450 to a BRAVIA HD TV
Slots for Memory Stick PRO-HG Duo and SD/SDHC memory cards (sold separately) are offered to suit users’ personal shooting preferences. Connect the Sony A450 to any HD Ready TV for a breathtaking big-screen view of your photos. PhotoTV HD optimises still image reproduction on compatible BRAVIA models, while BRAVIA Sync allows control of slideshow and other camera playback functions using your TV remote. The Sony DSLR-A450 digital SLR camera is available from the beginning of February 2010.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).