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Samsung NX10

Mark Peters
PMA 2010 Report
Monday 25th, January 2010
Posted by: Mark Peters

Samsung announced the Samsung NX10 - the next generation digital camera that provides users with optimum image quality in a sleek, compact camera body. Delivering creativity without compromise, users can now be as creative as they want on the move, without having to compromise perfect images. The Samsung NX10 next generation camera will be on display during the 2010 International Consumer Electronics Show, January 7-10, in the Samsung booth #11026 in the Central Hall of the Las Vegas Convention Center.

Samsung NX10

Samsung NX10 next generation digital camera
The Samsung NX10 digital camera incorporates a fast and decisive auto focus (AF), 14.6 MP APS-C size CMOS sensor and unique, large 3.0” AMOLED screen, allowing users to easily view their images, even in bright sunlight. Users can also record in HD movie to create the full story. Available in two colors, Noble Black and Titan Silver, the Samsung NX10 is small, light and ergonomically designed to ensure maximum portability for everyday use.

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Samsung NX10 compact camera
The Samsung NX10 next generation digital camera ensures users never miss a moment, with one of the fastest AF in its class on the market. The company’s latest innovation, the new DRIMe II Pro engine and advanced AF algorithm, also provide ultra fast AF speed with the higher precision of contrast AF. The Samsung NX10 has the heart of a DSLR embedded inside the compact frame of a digital camera, successfully integrating the APS-C size CMOS sensor with a mirrorless interchangeable lens, for a sleek, lightweight camera that users can easily take with them everywhere they go. Consumers are not just limited to taking shots but can also tell their own stories in video format with HD movie recording (H.264 codec).

AMOLED Camera
Samsung continues to extend the usage of AMOLED screens across many products, using a large 3.0” AMOLED screen in Samsung NX10 digital camera. AMOLED cameras provides easier viewing even in bright sunshine and at acute viewing angles, meaning users no longer need to shield their screen with their hand. The category leading screen also provides 10,000 times faster response rate than conventional LCD's, has a far lower power consumption and higher contrast ratio - 10,000:1 vs. 500:1.

Samsung NX10

Samsung NX10 Next generation of digital cameras
“The new Samsung NX10 marks the start of the next generation of cameras,” said Mr. SJ Park, CEO of Samsung Digital Imaging Company. “We know from our detailed research over several years that what consumers want from their cameras is evolving, which we’ve reflected in the development of the new Samsung NX10. With specialist equipment open to everyone and no longer restricted solely to the professional, more and more people want to capture something creative and tell a story through their camera - but they also want something compact that they can carry around with them all day. The large sensor and the ultra fast auto focus give consumers the quality they demand as well as the compactness they want in one exceptional package.”

Integrated an APS-C size image sensor
Mr. Park continued: “Samsung has always been quick to implement cutting edge technology and no more so when it comes to quality of images. For the first time in the market, Samsung has successfully integrated an APS-C size sensor into a compact body by eliminating the mirror box, meaning that our users can now be as creative as they want to be on the move without having to compromise on image quality.”

Samsung NX10 features
The next generation digital camera from Samsung also contains a range of intelligent features to put professional quality images within reach of the amateur photographer. The Samsung NX10 digital camera includes in-depth manual controls and also a Smart Auto function which automatically detects the surrounding environment of the shot and selects the best shooting mode. Its Smart Range feature also enables the user to vividly express both bright areas and dark areas in the same frame, and the Supersonic Dust Reduction system keeps those dust particles clear of the image sensor that can often impair an image. It even senses when the user brings the camera close to their face to look through the viewfinder, and puts the AMOLED screen on standby to conserve power.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).