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Panasonic cameras at PMA

Ilse Jurrien
PMA 2018 Report
Tuesday 10th, March 2009
Posted by: Ilse Jurrien

One of the most striking camera manufacturers of the last few years is Panasonic. The brand once started with a number of digital cameras and then decided on a very clear, well- built-up line of LUMIX cameras. The Panasonic LUMIX compact camera has managed to conquer quite a large part of market share, which we already expected considering its specifications and performance. It's amazing to see that a giant electronics brand like Panasonic grasped the message quite a lot faster than the traditional photo manufacturers. Panasonic soon equipped its LUMIX digital cameras with a MEGA O.I.S. image stabilization system and also the wide angle zoom lens was integrated very early on.

Panasonic cameras

Panasonic Lumix digital cameras
The competitors were left somewhat puzzled, and strangely enough did not respond quickly. Still, we see cameras being launched onto the competing market without optical stabilization, even though this feature is certainly appreciated by the consumer. And the wide angle zoom lens is also still lacking as standard outfit for a camera of competing brands, whereas consumers nowadays also appreciate this feature highly. In short, Panasonic seems to employ the proper visionaries that know how to handle it all.

Panasonic LUMIX DMC-G1 Micro Four Thirds system camera
Still; the success of the Panasonic camera is mainly based on the LUMIX compact camera. The digital SLR camera based on the Four Thirds System was never really convincing. However, since the introduction of the Micro Four Thirds system, Panasonic seems to have the wind behind it. The Panasonic LUMIX G1, awarded with a DIWA Gold Award, was warmly and positively received and achieved excellent test scores worldwide. The Panasonic LUMIX GH1 debuted at the PMA 2009; it's an upgraded G1 that allows for recording videos with stereo sound whilst retaining the autofocus as an important extra feature!

Panasonic cameras

Panasonic Lumix GH1 digital SLR camera
Currently, the Panasonic LUMIX DMC-GH1 is the only system camera in the world with exchangeable lenses that is able to record video with continuous silent focus without hardly any delay. The so-called AF tracking convinces, with which Panasonic gains all credit by being the first to introduce this type of functionality. A lot of attention went to the Micro Four thirds concept, and in addition to the new Panasonic GH1, Panasonic showed a couple of new lenses and a roadmap with future lenses. Also, many demonstrations were held, in which the innovative features of the new LUMIX and GH1 cameras were extensively shown.

Panasonic cameras

New Panasonic digital cameras
Panasonic Lumix GH1 preview
Panasonic TZ7 photo gallery
Panasonic Lumix DMC-GH1
Panasonic 14-140mm lens
Panasonic 7-14mm lens
Panasonic Lumix DMC-TZ7
Panasonic Lumix DMC-FT1
Panasonic Lumix DMC-FX550
Panasonic Lumix DMC-FX40
Panasonic Lumix DMC-FS25
Panasonic Lumix DMC-FS7
Panasonic Lumix DMC-FS6
Panasonic Lumix DMC-FS15
Panasonic Lumix DMC-LS85
Panasonic SDHC camcorders

Panasonic cameras

PMA 2009 Booths - Digital Camera Manufacturers
Canon cameras
Casio cameras
Fujifilm cameras
Kodak cameras
Nikon cameras
Olympus cameras
Panasonic cameras
Pentax cameras
Samsung cameras
Sony cameras

Panasonic cameras

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).