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Nikon digital cameras at PMA

Dennis Hissink
PMA 2010 Report
Tuesday 10th, March 2009
Posted by: Dennis Hissink

If there is one brand that has been performing superbly for the last year and a half, and even more important, has succeeded in standing out, it's Nikon. With an unparalleled battle concerning market share and a succession of new product launches, one success beaten by the other, Nikon has reached an extremely comfortable position. The introductions of the Nikon D3 and D300 digital SLR cameras were the start, and if you have followed last year’s developments, you will know how many Nikon imaging products succeeded after these two. Canon had to accept a big blow, which also had its effect in the professional world.

Nikon digital cameras

Nikon D3x digital SLR
Media offices and a large amount of professionals have switched over to Nikon cameras. That, and the giant sales figures of various Nikon imaging products, has largely influenced the market share of both brands. Naturally, a lot of interest went to Nikon's top product of the Nikon DSLR series; the Nikon D3x. It's an unparalleled high quality digital SLR for the professional, which has become a standard to serve as reference for the current generation of professional DSLR cameras. I will admit that the differences at the top gradually become smaller, but the recommended selling prices show larger differences. If you can afford the Nikon D3x, you will obtain a high quality tool that will pay for itself, depending on assignments and field of specialism.

Nikon digital SLR cameras
Although the attention is drawn to the professional D3x, also the remaining Nikon DSLRs such as the D3, D700 and D90 can't complain about the amount of attention they are receiving. Nikon did not surprise at the PMA 2009 by introductions, but from experience we know Nikon is always quite stubborn in handling product launches. There's no logic to follow for the Western world in any case. One of the latest toys is the Nikon 50mm f/1.4 lens, a beautiful lens to use with the Nikon D700 DSLR for example.

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Nikon digital cameras

Nikon Coolpix digital cameras
The Nikon Coolpix compact camera line-up is not yet that successful for Nikon, however, or at least; that has been the situation in the past few years. It gives you the feeling that the Coolpix and the Nikon DSLR are worlds apart. The contrast could hardly be larger. Where innovations and high quality techniques have been successfully integrated, Nikon doesn't seem to be able to stand out with the Nikon Coolpix series. The market share is meager and I can understand that. As a consumer, you'd generally purchase a Nikon compact camera with certain expectations of it. You purchase a Nikon for its quality, the expectations are high. However, if we take a look at the Nikon Coolpix assortment, we don't see that many cameras that stand out from the crowd.

Nikon digital camera assortment
Take for example a camera like the Panasonic LUMIX DMC-LX3. It may not be a digital camera that processes high sales figures, but it is definitely a camera that knows how to stand out. A camera that is described many times with words like high quality, lens etc. I'd like to see this camera return in the P-series. And what's more, I do miss a compact megazoom camera with 10x optical zoom in the Nikon Coolpix camera line. A camera such as, again: the Panasonic LUMIX DMC-TZ7. These are examples of rivals that do know how to differentiate, in which the Coolpix stays behind.

Nikon digital cameras

New Nikon digital cameras
• Nikon D3X with 35mm review
• Nikon D3X with 50mm review
• Nikon D700 review
• Nikon Coolpix P6000 photo gallery
• Nikon Coolpix P90
• Nikon Coolpix S630
• Nikon Coolpix S620
• Nikon Coolpix S230
• Nikon Coolpix S220
• Nikon Coolpix L100
• Nikon Coolpix L20
• Nikon Coolpix L19

Nikon digital cameras

PMA 2009 Booths - Digital Camera Manufacturers
• Canon cameras
• Casio cameras
• Fujifilm cameras
• Kodak cameras
• Nikon cameras
• Olympus cameras
• Panasonic cameras
• Pentax cameras
• Samsung cameras
• Sony cameras

Nikon digital cameras

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).