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Canon cameras at PMA

Mark Peters
PMA 2018 Report
Tuesday 10th, March 2009
Posted by: Mark Peters

As always, Canon's presence couldn’t be missed at the PMA 2009. The brand needed a lot of space to present all its latest products. If we look at the Canon digital cameras, we find a large series of IXUS and PowerShot cameras new in the assortment. These digital cameras offer lively colors and stylish designs with the latest technologies to make digital photography even easier. Canon seems to provide a wide array of cameras; at least for the first part of this year. If we look at the entire assortment, we will find a matching camera for every type of photographer. The compact camera assortment of Canon is very well-planned, powerful and has a clear composition.

Canon cameras at PMA

Canon SLR cameras at PMA 2009
Still, we can't get around the feeling that Canon hasn't shown all of its power. Although the PMA 2009 seems to be the perfect moment for product launches as far as the consumer is concerned; in practice it is usually different. Canon announced earlier this year that the brand does not want to launch a new product line on fixed dates or events, but likes to introduce products throughout the year on a more regular basis. They see the importance of the right product at the right time for the right target group, which should be able to be delivered from stock. Introducing a digital SLR during PMA does not seem the right time, according to Canon even though many may have expected introductions to be made.

Canon cameras at PMA

New Canon SLR camera at Photo Imaging Expo
What I can say at this moment, however, is that rumor has it that Canon is planning an introduction at very short notice, and perhaps even during the upcoming Photo Imaging Expo in Tokyo at the end of this month. I won't go into details just yet, but it's worth keeping an eye on Canon for the next period of time. It's surprising that PMA 2009 will make history as an almost 'DSLR-less' event. To be precise, we saw only the Olympus E-620 being introduced just before the PMA started, and make its debut in front of the crowd. Every other brand refrained from introductions or postponed or even cancelled them while awaiting better times, or a more appropriate time.

Canon camera assortment : PowerShot and IXUS models
Canon's booth at the PMA 2009 in Las Vegas was filled with new PowerShot and IXUS digital cameras as well as a new line of digital camcorders and some lenses. I find the new Canon PowerShot SX200 IS and the ultra-compact Canon IXUS 100 IS to be the two most interesting ones. Both Canon digital cameras are at the top of my list to get thoroughly tested and reviewed.

Canon cameras at PMA

New Canon digital cameras
• Canon PowerShot D10
• Canon PowerShot SX200 IS
• Canon PowerShot A2100 IS
• Canon PowerShot A1100 IS
• Canon PowerShot A480
• Canon IXUS 990 IS
• Canon IXUS 110 IS
• Canon IXUS 100 IS
• Canon IXUS 95 IS

Canon cameras at PMA

PMA 2009 Booths - Digital Camera Manufacturers
• Canon cameras
• Casio cameras
• Fujifilm cameras
• Kodak cameras
• Nikon cameras
• Olympus cameras
• Panasonic cameras
• Pentax cameras
• Samsung cameras
• Sony cameras

Canon cameras at PMA

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).