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Olympus digital cameras at PMA

Ilse Jurrien
PMA 2010 Report
Tuesday 10th, March 2009
Posted by: Ilse Jurrien

The Olympus booth at the PMA 2009 show is quite well-arranged and provides a lot of space to give a complete camera overview. Striking is the fact that the Olympus E-620 is actually the only real new digital SLR camera of the entire show, which is of course very nice for Olympus. As a result, there was even more interest in the compact E-620. I myself had the opportunity to make several sample pictures in between my busy schedule, on the Strip in Las Vegas. And the first impression of this camera is a good one. It's compact and has features that are directly copied from the semiprofessional E-30 which makes it so pleasant to shoot with it.

Olympus digital cameras

Olympus FourThirds camera system
The fact that the FourThirds DSLR assortment has grown over the last few years is nicely showcased by Olympus. And all the products are available; from wide-angle to an impressive bright telephoto lens. I did wonder a bit about the claim by Olympus to provide the fastest autofocus in the world, according to huge posters and giant billboards outside the Convention Center. I cannot recall what this claim is based on and whether or not it is still actual. One thing is for sure; you can't say Olympus lacks self-confidence!

Olympus Micro Four Thirds camera concept
One single showcase with the famous Micro FourThirds concept is placed prominently at the front of the Olympus booth. The only thing that is said about it, is that it will be introduced in the summer of 2009. Official specifications are not yet available, and Olympus keeps its lips sealed when it comes to Micro Four Thirds. Of course, the brand has more than enough experience with non-communication like this; at the time of developing the Olympus E-3, the same procedure was followed. Lips sealed and not a word to the outside world.

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Olympus digital cameras

New Olympus digital cameras
A lot of attention went to the new compact camera assortment of Olympus. Solidness in combination with shockproof and waterproof housings has now reached a special status in the form of the Mju TOUGH or Stylus TOUGH for the American market. During many demonstrations, these features were shown. The features don't aim so much at a specific target group, such as outdoor sportsmen, but do come in handy in practice. We've all experienced a small compact camera falling out of our pocket or hands at some time, however; the Olympus TOUGH camera endures it all patiently.

Olympus Mju Tough digital camera
If we stand still for a moment and look at the Olympus camera line, we find an extremely extensive series with cameras for every target group. An exceptionally smart line describes it best, from entry-level FE model to the Mju design cameras, from the solid yet elegant TOUGH camera series to the Megazoom with no less than 26x zoom. And to top it off; the line includes a mature digital SLR series of cameras with the Micro FourThirds camera with exchangeable lens as the icing on the cake. In short; Olympus seems to be ready to roll!

Olympus digital cameras

New Olympus digital cameras
Olympus E-620 Las Vegas photos
Olympus E-620
Olympus SP-590 UZ
Olympus Mju Tough 8000
Olympus Mju Tough 6000
Olympus Mju 550WP
Olympus Mju 9000
Olympus Mju 7000
Olympus FE-5010
Olympus FE-3010
Olympus FE-3000
Micro FourThirds camera system
Olympus E-3 joins Space Shuttle flight

Olympus digital cameras

PMA 2009 Booths - Digital Camera Manufacturers
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Casio cameras
Fujifilm cameras
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Olympus cameras
Panasonic cameras
Pentax cameras
Samsung cameras
Sony cameras

Olympus digital cameras

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).